Voice

Marketing

As Founder and Chief Strategist at Beetle Moment Marketing, I’ve advised dozens of clients in financial services and other industries on marketing strategies since 2017. We focus on voice, podcasting, video, social media, and content.

Firms that invest more in marketing outperform those who don’t:

High-Growth RIA Firms Spend the Most on Marketing:

$2M+ revenue financial advisory firms: $431,000/year median expenditure

-The Kitces Report, Vol. 1, 2024

Repurpose Your Content To Enhance Growth:

How 1 Piece Of Content Can Cover 6 Different Marketing Tactics

A firm’s growth is highly correlated with the number of marketing techniques used. And the more proactive a firm is in its marketing efforts, the higher its likelihood of ranking in the top third of growth among firms of the same size.

Buffalo Marketing:

I coined the term Buffalo Marketing which is the best way to get more mileage out of content you produce. Read more about this efficient marketing approach here.

Let’s talk.

Book a strategy session with me (30 or 55 minutes).

What is voice marketing? → Definition

Why do I need a voice marketing strategy?

How do I get my brand found in AI searches?

Voice and multimodal interactions with AI across devices are increasingly prominent in how we consume content, get answers, and reach people.

If you bank on what has worked in the past (like Facebook Ads or email marketing or trade shows) then you won’t succeed in the future; attention follows technology. You can avoid falling behind and make life easier for your customers by adding voice to your marketing strategy. There is no denying the rise of podcasts, streaming audio, and voice technology:

Smart speaker and voice assistant stats:

Screenless browsing (voice search) accounts for at least 30% of search.
From 2018 to 2019, we saw a 78% increase in the number of smart speakers in U.S. homes.
In 2020 smart speaker use increased 34% over 2019.
75% of smart speaker owners use them daily.
Smart speakers are the fastest growing consumer technology of all time (outpacing radio, TV, computers, and smartphones).