Here is my review of Dashlane, the popular password manager and VPN that makes logins, online forms, entering your credit card, and more fast and easy with auto-fill. Dashlane also has the coolest sonic branding which I have to hat tip because I do voice marketing. Plus, get six months of Dashlane Premium free with this link. You’re gonna want to after you read this review.

Browsing online without a password manager and form-fill tool like Dashlane is like living in the stone age. You will never go back once you set it up. It saves me hours each year. I never have to remember passwords or retype the same info like my name and address or phone number. All my credit cards are saved and I can choose which to fill in (including card number, expiration, CVV code, and billing address).

Dashlane has more added value than similarly priced competitors like 1Password, LastPass, and Keeper:

Why is Dashlane the best password manager?

  • One-click password changer: Audits the entire password vault and replaces weak passwords with one click.
  • Great user interface: Simplifies password management with easy auto-filling, has option to share logins with other users, and creates strong passwords.
  • Unlimited VPN (virtual private network). Provides unlimited secure web browsing, unblocks geo-restricted streaming content, and runs faster than many standalone VPNs. Works on desktop or mobile with one click.
  • Customer support. Well-trained tech support team provides responsive email and live chat support.

Get six months free of Dashlane Premium (click).



Connect to the Dashlane VPN in one click on your Mac or PC desktop or mobile device.



A VPN (Virtual Private Network) is a network system that exists outside of the Internet. A VPN uses extra security and encryption measures to protect your data and even your identity as you surf the web. 

1. This is one sticky SaaS:

After a year of storing ALL your logins, passwords, credit cards, and addresses in a handy auto-fill tool synced across devices, you will renew because you’ll be too spoiled not to. This is the SaaS recipe for retention: habit formation and convenience that is worth the cost.

And if your SaaS happens to solve the universal pain of passwords and login, well that’s something customers will gladly keep once they see how much better life is with a password manager. Dashlane calls themselves:

“The app that makes the internet easier.”


Until we have better biometric logins and voice controls everything with touchless logins, the above is true.

2. Ace sonic branding (fun for the marketers out there):

It’s bizarre, memorable, fun, and a total ear worm. Hear Dashlane’s audio mark at the very end of their clever Super Bowl LIV ad below (from January 2020). I’ve also heard the audio mark in an ad on the podcast Pivot hosted by Scott Galloway and Kara Swisher: good show, good advertisers – the two go hand in hand.

Read more about the work on this spot in AdAge: Dashlane’s Super Bowl ad captures the hell of not knowing what your damn password is

Get six months of Dashlane Premium free with my link.

Identity protection company Dashlane captures the hell that is trying to remember your password in its regional Super Bowl ad, created out of recently-named agency of record Lightning Orchard.




Dashlane fills all your passwords, payments, and personal details wherever you need them, across the web, on any device. Click here to get 6 months of Premium free.

This is not sponsored, I’m just commenting on this particularly effective SaaS model and the part relating to voice. However, I am a Dashlane Premium user and I absolutely recommend it. I’ve saved frustration and what adds up to hours as I just pass by the slow users hunting around for a sticky note with their password or trying every combination of their pet’s name and childhood street.

Yep, I dash through the ‘net on any device. The VPN is also fantastic. I just switch it on on desktop or mobile and my browsing is secure. That is extra handy at airports or cafes (for when we get back to those). You really feel like you’re in the HOV lane (Atlanta reference).