by Emily Binder | Aug 3, 2017 | Podcast, Speaking
I hopped on The BeanCast to discuss the fickleness of influencer programs and whether content marketing offers up truly better results. Facebook will offer mid-roll video ads- ugh. This seems like a cash grab to me, and is at the very least cart before the horse...
by Emily Binder | Jun 20, 2017 | Podcast, Speaking
I joined The Beancast again. This time the theme was how much bunk is out there in marketing study land. What do YOU do on your phone during TV ads? We tackled Facebook’s assertion that TV viewers turn to Facebook during commercial breaks, the hurdles facing...
by Emily Binder | Mar 30, 2016 | Featured Marketing, Marketing, Social Media
After a MapMyRun jog last week, a Houlihan’s ad pop up promoting their Inspiralized Menu. I follow the trend toward healthier menus and food labeling transparency, so I tweeted about the ad from a marketing angle, not intending to promote the restaurant....
by Emily Binder | Mar 11, 2015 | Featured Marketing, Marketing
Innovation is a word that gets thrown around too often. Things have changed since Girl Scouts walked door to door with clipboards and pencils taking down orders that took weeks to process. Recognized by Fast Company as #10 of The World’s Top 10 Most Innovative...
by Emily Binder | Jun 13, 2013 | Marketing, Technology
Recently, two ridiculous, antiquated requests have been made of me in order to verify my identity to two companies that I like: Twitter and Target. I somewhat understand the fax requirement for a Twitter impersonation report so I’ll focus on Target. (FYI...
