by Emily Binder | Jan 3, 2019 | Featured Marketing, Marketing, Voice Marketing
Packaging will take on new meaning for brands, expanding from visuals into sound. Logos and text won’t be enough in a voicefirst world. In the next couple years, the visual look and feel of a brand will not be enough to compete. Packaging will be more sensory...
by Emily Binder | May 29, 2018 | Marketing, Social Media
GDPR: let’s think bigger than the impact on email marketing databases and programmatic declines and the future Facebook Ads. More interesting: a birds eye view on the theme that strings together GDPR’s implications for marketing: Will legal jeopardy stifle...
by Emily Binder | Feb 18, 2018 | Social Media
Two parts: 1) The story of my non-friend Matt, the annoying Facebook power-user (energy drainer). 2) Your to-do: unfriend your Matt. Healthy social media boundaries that may seem rude are digital survival. 1. Background story I have an acquaintance we’ll call...
by Emily Binder | Dec 14, 2017 | Podcast, Speaking
We discussed whether brands should still try to be their customers’ friends – which I think about daily. Gossage says no and you know I love me some simple Fina copy. But my favorite topic was at the end: social media and children (Facebook’s new...
by Emily Binder | Sep 25, 2017 | Tutorials
You can’t directly download Instagram pictures to your phone or computer from the app or from the photo’s URL. This is supposedly to protect copyright on photos. However, preventing you from downloading your own photos is ridiculous: they are yours! And...
