You can grow your business primarily through content marketing and word of mouth instead of paid advertising. In the second half of this video I cover how content marketing and word of mouth can save you money and grow your brand affinity and sales long term. Read on...
Avoid these four advertising mistakes and learn the one solution to make your marketing more effective long term. This video features: mind blowing stats about ad mistakes you’re probably making (like pop-ups ads and tricky copy)real life examples from my...
Packaging will take on new meaning for brands, expanding from visuals into sound. Logos and text won’t be enough in a voicefirst world. In the next couple years, the visual look and feel of a brand will not be enough to compete. Packaging will be more sensory...
GDPR: let’s think bigger than the impact on email marketing databases and programmatic declines and the future Facebook Ads. More interesting: a birds eye view on the theme that strings together GDPR’s implications for marketing: Will legal jeopardy stifle...
Two parts: 1) The story of my non-friend Matt, the annoying Facebook power-user (energy drainer). 2) Your to-do: unfriend your Matt. Healthy social media boundaries that may seem rude are digital survival. 1. Background story I have an acquaintance we’ll call...
