by Emily Binder | Jan 3, 2019 | Featured Marketing, Marketing, Voice Marketing
Packaging will take on new meaning for brands, expanding from visuals into sound. Logos and text won’t be enough in a voicefirst world. In the next couple years, the visual look and feel of a brand will not be enough to compete. Packaging will be more sensory...
by Emily Binder | Jan 7, 2017 | Featured Marketing, Marketing
I can’t remember the last time a Kroger cashier thanked me first. They’ve reduced the number of staffed checkout lines and replaced them with mostly self check-out, which is a topic for another post about stealing. So there is at least 60% less human...
by Emily Binder | Jul 29, 2013 | Book Reviews, Marketing
Steve Curtin’s Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary is about taking customer service from ordinary to extraordinary. The emphasis is on employees’ understanding of the difference between...
by Emily Binder | Jul 18, 2010 | Atlanta, Food
The Nest I had my first Serenbe experience last week, attending the opening of a Lew Oliver housing development called The Nest. The cottages are fully self-sustaining and use solar panels. The tour we took inside the model Nest reminded me of a prairie cottage with...
