by Emily Binder | Aug 19, 2025 | Featured Marketing, Marketing, Social Media
The top reason businesses fail is cash flow problems: they run out of money. For years, entrepreneurs have heard the warning “90% of startups fail”. Failure rates of new businesses by age, 2025 (United States): 20% of new businesses fail within the first...
by Emily Binder | Apr 23, 2017 | Speaking
I spoke to Dr. Michelle Groover’s PR and Communications class at Georgia Southern University in April 2017. I provided an overview of my marketing career for college students interested in pursuing jobs in PR or social media. Overly honest (?) moment –...
by Emily Binder | Dec 26, 2012 | Marketing
Politics aside, the National Rifle Association (NRA) is a brand. Because of social media, the horrific Sandy Hook, CT school shooting this month was a PR crisis for the NRA in a different, more intense way than past violent events involving firearms. Moments before...
