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From the Pampers to the Depends: Content Marketing + Time = Brand Success

From the Pampers to the Depends: Content Marketing + Time = Brand Success

by Emily Binder | Mar 21, 2022 | Featured Marketing, Marketing

Why does McDonald’s give away toys with Happy Meals? Because brand affinity is built over years by multiple touches and experiences. And the younger you start, the more likely you are to form a lifelong customer. If you get a child to love a brand, every time...
How to Use Spotify Playlists to Grow Podcast Plays – Guest SEO Hack

How to Use Spotify Playlists to Grow Podcast Plays – Guest SEO Hack

by Emily Binder | Sep 9, 2020 | Featured Voice, Social Media, Tips and Advice, Tutorials, Voice Marketing

Most podcasts downloads happen within the first week of a new episode airing then sharply drop off. If you’re a guest, this is a waste because your appearance is not only short lived and briefly promoted, but it becomes hard to find due to podcast SEO still...
Best Video Podcast Equipment for Zoom – 2021 Amazon List

Best Video Podcast Equipment for Zoom – 2021 Amazon List

by Emily Binder | Jul 9, 2020 | Featured Reviews, Voice Marketing

YouTube is the #1 destination for podcast consumption, with 70.2% of respondents accessing podcasts there, followed by Spotify at 33.9%, according to a University of Florida study, 2019. What is the best video podcasting setup for Zoom? Logitech BRIO webcamRing...
Best Easy Podcasting Equipment – Microphone and More

Best Easy Podcasting Equipment – Microphone and More

by Emily Binder | Oct 19, 2019 | Featured Reviews, Featured Voice, Voice Marketing

Since I started podcasting in 2012, the technology and equipment available to anyone who wants to make a podcast or Flash Briefing has improved considerably and prices have dropped. You can get a good quality setup for a couple hundred bucks. There’s no reason...

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