by Emily Binder | Nov 20, 2025 | Featured Voice, Marketing, Podcast, Voice Marketing
Why your podcast isn't growing If you publish an audio-only podcast without any video it’s not worth doing unless you’re already famous. The audience doesn’t know you yet. So expecting them to listen to a full audio podcast without a preview is like...
by Emily Binder | Jul 11, 2024 | Featured Marketing, Marketing, Voice Marketing
What is buffalo marketing? Buffalo Marketing Definition: Buffalo marketing is a content strategy that maximizes the value of your podcast by repurposing every part of the content—like clips, shorts (vertical videos), audiograms, social media posts, and blogs—over...
by Emily Binder | Apr 8, 2024 | Featured Marketing, Featured Voice, Marketing, Tutorials, Voice Marketing
Want to grow your podcast audience and engage current and new listeners? The easiest and simplest thing to do to your current workflow and content takes only a few minutes: Add “chapters” to your show notes. Chapters / clickable timestamps are TABLE STAKES...
by Emily Binder | Mar 21, 2022 | Featured Marketing, Marketing
Why does McDonald’s give away toys with Happy Meals? Because brand affinity is built over years by multiple touches and experiences. And the younger you start, the more likely you are to form a lifelong customer. If you get a child to love a brand, every time...
by Emily Binder | Sep 9, 2020 | Featured Voice, Social Media, Tips and Advice, Tutorials, Voice Marketing
Most podcasts downloads happen within the first week of a new episode airing then sharply drop off. If you’re a guest, this is a waste because your appearance is not only short lived and briefly promoted, but it becomes hard to find due to podcast SEO still...
