by Emily Binder | Feb 7, 2022 | Featured Marketing, Marketing, Psychology
If you’re deficient in any one of these pillars of persuasion, it’s difficult to get anyone to believe you or care what you have to say. 2,300 years ago Aristotle developed a useful theory about the art of rhetoric. He believed that every persuasive...
by Emily Binder | Sep 9, 2020 | Featured Voice, Social Media, Tips and Advice, Tutorials, Voice Marketing
Most podcasts downloads happen within the first week of a new episode airing then sharply drop off. If you’re a guest, this is a waste because your appearance is not only short lived and briefly promoted, but it becomes hard to find due to podcast SEO still...
by Emily Binder | Jun 14, 2018 | Featured Marketing, Marketing, Tips and Advice
Doctors, lawyers, and journalists have codes of ethics. They are trained on and continually reminded of their ethics guidelines. Advertisers don’t have standard ethics. But we’re responsible for influencing culture, which is huge. Doctors and lawyers charge fees...
by Emily Binder | Nov 30, 2017 | Career, Featured Career, Marketing
I just found out that my first marketing boss, Kris Hart, died four years ago at the young age of 48. Somehow I hadn’t heard, and I’m processing. I want to tell you about what she meant to me. While I’m late in the sense of her passing, I’m right on time...
by Emily Binder | Sep 15, 2011 | Marketing
If humanity incarnate struck a pose, its better side would be technology and marketing. We each have limited bandwidth for consuming content. Some people focus on current events, some on specific political issues, some on celebrity gossip, and others on the ins and...
