by Emily Binder | Jun 5, 2025 | Featured Personal Finance, Marketing, Personal Finance, Podcast
Millennials Making Over $200k Still Broke: Financial Advisor Messaging Tips (Modern Wealth) InvestmentNews published: “Millennials making $200k are still broke—here’s why” last week. It ties into three things I see as related and key for effective...
by Emily Binder | May 9, 2023 | Featured Marketing, Featured Personal Finance, Marketing, Personal Finance, Psychology
This post is skinned for finance but in essence applies to any industry. If you’re not in finserv just skip to the 7 Whys Exercise at the bottom. It’s simple but effective. If your marketing isn’t working it’s probably due to ineffective...
by Emily Binder | Oct 8, 2022 | Featured Marketing, Marketing, Personal Finance, Social Media
Billions of tweets reveal tomorrow’s big movements. Let’s talk about the 78% increase in content about personal finance this year on Twitter (and elsewhere). Huge opportunity. 💰 Money stigma is down, conversations are up.📱 Search is moving off Google, onto...
by Emily Binder | Feb 7, 2022 | Featured Marketing, Marketing, Psychology
If you’re deficient in any one of these pillars of persuasion, it’s difficult to get anyone to believe you or care what you have to say. 2,300 years ago Aristotle developed a useful theory about the art of rhetoric. He believed that every persuasive...
by Emily Binder | Sep 9, 2020 | Featured Voice, Social Media, Tips and Advice, Tutorials, Voice Marketing
Most podcasts downloads happen within the first week of a new episode airing then sharply drop off. If you’re a guest, this is a waste because your appearance is not only short lived and briefly promoted, but it becomes hard to find due to podcast SEO still...
