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Why a 1960s Ad Man Understood Social Better Than You

Why a 1960s Ad Man Understood Social Better Than You

by Emily Binder | Apr 17, 2015 | Featured Marketing, Marketing, Social Media

Howard Gossage believed that most of the advertising of his time was manure. The Socrates of San Francisco died more than forty years ago, but his radical approach is as important now as ever. Gossage was irreverant, inquisitive, and creative. At a time when...

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