by Emily Binder | Aug 12, 2024 | Featured Marketing, Health, Marketing, Psychology
Mythology is no longer a tenable marketing strategy. Myth marketing worked in the 1900s but you should change strategy at this point. I pulled some fun CPG examples but the concept applies to all industries. In fact I created this with financial services in mind,...
by Emily Binder | Mar 11, 2015 | Featured Marketing, Marketing
Innovation is a word that gets thrown around too often. Things have changed since Girl Scouts walked door to door with clipboards and pencils taking down orders that took weeks to process. Recognized by Fast Company as #10 of The World’s Top 10 Most Innovative...
by Emily Binder | Jul 18, 2010 | Atlanta, Food
The Nest I had my first Serenbe experience last week, attending the opening of a Lew Oliver housing development called The Nest. The cottages are fully self-sustaining and use solar panels. The tour we took inside the model Nest reminded me of a prairie cottage with...
