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Myth Marketing is Out: Lessons from Y2K Shampoo, Cereal, and CPG (Video Podcast)

Myth Marketing is Out: Lessons from Y2K Shampoo, Cereal, and CPG (Video Podcast)

by Emily Binder | Aug 12, 2024 | Featured Marketing, Health, Marketing, Psychology

Mythology is no longer a tenable marketing strategy. Myth marketing worked in the 1900s but you should change strategy at this point. I pulled some fun CPG examples but the concept applies to all industries. In fact I created this with financial services in mind,...

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