by Emily Binder | Jun 5, 2025 | Featured Personal Finance, Marketing, Personal Finance, Podcast
Millennials Making Over $200k Still Broke: Financial Advisor Messaging Tips (Modern Wealth) InvestmentNews published: “Millennials making $200k are still broke—here’s why” last week. It ties into three things I see as related and key for effective...
by Emily Binder | Dec 18, 2024 | Featured Marketing, Marketing
Exploring Transparent Pricing and Effective Marketing Strategies for Financial Advisors Did you know that 68% of consumers feel more engaged with businesses that show honest pricing upfront? Transparent pricing (especially when prices are perceived as high) can...
by Emily Binder | Aug 12, 2024 | Featured Marketing, Health, Marketing, Psychology
Mythology is no longer a tenable marketing strategy. Myth marketing worked in the 1900s but you should change strategy at this point. I pulled some fun CPG examples but the concept applies to all industries. In fact I created this with financial services in mind,...
by Emily Binder | May 9, 2023 | Featured Marketing, Featured Personal Finance, Marketing, Personal Finance, Psychology
This post is skinned for finance but in essence applies to any industry. If you’re not in finserv just skip to the 7 Whys Exercise at the bottom. It’s simple but effective. If your marketing isn’t working it’s probably due to ineffective...
by Emily Binder | Apr 12, 2021 | Featured Marketing, Marketing, Voice Marketing
It’s Noisy Out There With average daily screen time at 11 hours, we’re inundated with content. Media is a business whose product is your attention and whose customers are advertisers. That’s the digital content model we have today. The primary ways we get content...
