by Emily Binder | May 30, 2024 | Featured Marketing, Marketing, Psychology
“Just following up…” “Hey, just checking in…” Common sales email language that may seem polite can actually make you sound desperate, at least subconsciously. Those two email openers trigger fight or flight in the recipient because...
by Emily Binder | Jun 17, 2022 | Featured Marketing, Marketing
I’ll keep this really simple. Whether you’re selling a product or service or doing a nurture / drip campaign, these are the two sins of email marketing for a considered purchase or elevated brand. Mistake #2 below may be controversial for mass market...
by Emily Binder | May 23, 2020 | Marketing
Here are my best tips, surprising stats, and Dos and Don’ts for sending email. This is from our Flash Briefing week about email marketing. Each audio is about 1-3 minutes. Subscribe free to this show on Alexa or as a podcast to get new episodes about voice,...
by Emily Binder | May 29, 2018 | Marketing, Social Media
GDPR: let’s think bigger than the impact on email marketing databases and programmatic declines and the future Facebook Ads. More interesting: a birds eye view on the theme that strings together GDPR’s implications for marketing: Will legal jeopardy stifle...
by Emily Binder | Jul 11, 2013 | Podcast
I. New Gmail Layout Threatens Email Marketing As We Know It Email is one of the original eCommerce platforms, and it is also one of the most effective for businesses ranging from start-ups to enterprise. 83% of small and medium-size businesses (SMBs) say email is...
