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Alamo Drafthouse Case Study: Angry Tweets on Private Steroids CRM

Alamo Drafthouse Case Study: Angry Tweets on Private Steroids CRM

by Emily Binder | Jun 9, 2011 | Marketing

Whoever runs marketing at Alamo Drafthouse cinema in Austin, TX is a CRM rockstar. This video is fantastic: Listen to a real recording of one angry customer’s voicemail left for Alamo. It’s a Twitter complaint on private steroids. (Well, it’s not...
Now Consumers Have First Right of Refusal

Now Consumers Have First Right of Refusal

by Emily Binder | Dec 30, 2010 | Marketing, Social Media

“The main reason for [companies not admitting dearth of Social Media skills] is personal technologies have outpaced business technology for the first time in a generation,” Keith Privette replied to me. Great observation- so key. Instead of consumers...

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