Why does McDonald’s give away toys with Happy Meals? Because brand affinity is built over years by multiple touches and experiences. And the younger you start, the more likely you are to form a lifelong customer. If you get a child to love a brand, every time...
On April 9, 2013, Vine became the most downloaded free app within the iOS App Store. Vine let you share 6-second looping videos. 👇🏼 Watch the 1-minute marketing takeaway: What you can learn from Vine’s most brilliant, simple feature: Containers (limitations)...
It’s Noisy Out There With average daily screen time at 11 hours, we’re inundated with content. Media is a business whose product is your attention and whose customers are advertisers. That’s the digital content model we have today. The primary ways we get content...
You can grow your business primarily through content marketing and word of mouth instead of paid advertising. In the second half of this video I cover how content marketing and word of mouth can save you money and grow your brand affinity and sales long term. Read on...
Avoid these four advertising mistakes and learn the one solution to make your marketing more effective long term. This video features: mind blowing stats about ad mistakes you’re probably making (like pop-ups ads and tricky copy)real life examples from my...
