by Emily Binder | Feb 13, 2023 | Featured Marketing, Marketing
Many marketers will tell you that sharing content consistently is the key to growing an audience. But I don’t do this. And you may not need to either. Here’s why. The best time to share is when you have something worth sharing, whenever that is. If...
by Emily Binder | Mar 21, 2022 | Featured Marketing, Marketing
Why does McDonald’s give away toys with Happy Meals? Because brand affinity is built over years by multiple touches and experiences. And the younger you start, the more likely you are to form a lifelong customer. If you get a child to love a brand, every time...
by Emily Binder | Jan 25, 2022 | Featured Marketing, Marketing, Social Media
On April 9, 2013, Vine became the most downloaded free app within the iOS App Store. Vine let you share 6-second looping videos. 👇🏼 Watch the 1-minute marketing takeaway: What you can learn from Vine’s most brilliant, simple feature: Containers (limitations)...
by Emily Binder | Apr 12, 2021 | Featured Marketing, Marketing, Voice Marketing
It’s Noisy Out There With average daily screen time at 11 hours, we’re inundated with content. Media is a business whose product is your attention and whose customers are advertisers. That’s the digital content model we have today. The primary ways we get content...
by Emily Binder | Mar 1, 2021 | Featured Marketing, Marketing, Social Media
You can grow your business primarily through content marketing and word of mouth instead of paid advertising. In the second half of this video I cover how content marketing and word of mouth can save you money and grow your brand affinity and sales long term. Read on...
