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Why People Spend Hours Writing Product Reviews

Why People Spend Hours Writing Product Reviews

by Emily Binder | Mar 29, 2011 | Marketing, Psychology

Humans are social creatures: We like to help one another and feel we are part of a community. The abundance of thorough reviews on sites like Amazon, Yelp, and tripadvisor may appear puzzling at first. Why do people bother? Many of the reviews surpass being simply...

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