by Emily Binder | Feb 21, 2025 | Career, Featured Marketing, Marketing
The value of your expertise or advice has nothing to do with hours worked. Here’s a great example: The famous $1.5 million Citi napkin logo took designer Paula Scher just a few minutes to sketch. But listen to how she brilliantly described what led up to those...
by Emily Binder | Jun 14, 2018 | Featured Marketing, Marketing, Tips and Advice
Doctors, lawyers, and journalists have codes of ethics. They are trained on and continually reminded of their ethics guidelines. Advertisers don’t have standard ethics. But we’re responsible for influencing culture, which is huge. Doctors and lawyers charge fees...
