by Emily Binder | Aug 5, 2014 | Food, Health, Marketing
Updated follow-up to Part 1 about cereal games: Over the years I have tweeted and posted multiple complaints about the garbage in food that’s advertised as healthy. Part 1 originally linked to a Kellogg’s Cereal landing page encouraging activity (no longer...
by Emily Binder | Mar 22, 2011 | Food, Marketing
Lucky Charms was a favorite cereal of my childhood. It’s the less spooky vanilla version of Count Chocula, one of General Mills’s monster-themed breakfast cereals which were first released in 1971 with the strawberry-flavored Franken Berry. Count Chocula...
by Emily Binder | Jan 10, 2011 | Marketing
About a year ago, I discovered a Kroger brand cereal called Shining Stars. This cereal is to the breakfast aisle as Hello Dolly is to WordPress plugins. (The hope of a generation, if you will.) The mascots of the Lucky Charms-esque cherry vanilla flavored oat cereal...
