Shining Stars Marketing by Kroger

Shining Stars Marketing by Kroger

by | Jan 10, 2011 | Marketing

About a year ago, I discovered a Kroger brand cereal called Shining Stars. This cereal is to the breakfast aisle as Hello Dolly is to WordPress plugins. (The hope of a generation, if you will.) The mascots of the Lucky Charms-esque cherry vanilla flavored oat cereal...