BeanCast 452: More Sketchy Studies

BeanCast 452: More Sketchy Studies

I joined The Beancast again. This time the theme was how much bunk is out there in marketing study land. What do YOU do on your phone during TV ads? We tackled Facebook’s assertion that TV viewers turn to Facebook during commercial breaks, the hurdles facing...
Foodstuff Marketing – Part 2

Foodstuff Marketing – Part 2

Updated follow-up to Part 1 about cereal games: Over the years I have tweeted and posted multiple complaints about the garbage in food that’s advertised as healthy. Part 1 originally linked to a Kellogg’s Cereal landing page encouraging activity (no longer...
Gamification: My Coke Rewards

Gamification: My Coke Rewards

Expand your customer base to form lifelong brand loyalists, increasing average selling price and frequency by decreasing price sensitivity while garnering evangelists to promote your brand through word of mouth. That’s the goal of marketing. Gamification I...