The value of your expertise or advice has nothing to do with hours worked. Here’s a great example: The famous $1.5 million Citi napkin logo took designer Paula Scher just a few minutes to sketch. But listen to how she brilliantly described what led up to those...
Mythology is no longer a tenable marketing strategy. Myth marketing worked in the 1900s but you should change strategy at this point. I pulled some fun CPG examples but the concept applies to all industries. In fact I created this with financial services in mind,...
This post is skinned for finance but in essence applies to any industry. If you’re not in finserv just skip to the 7 Whys Exercise at the bottom. It’s simple but effective. If your marketing isn’t working it’s probably due to ineffective...
Why does McDonald’s give away toys with Happy Meals? Because brand affinity is built over years by multiple touches and experiences. And the younger you start, the more likely you are to form a lifelong customer. If you get a child to love a brand, every time...
Avoid these four advertising mistakes and learn the one solution to make your marketing more effective long term. This video features: mind blowing stats about ad mistakes you’re probably making (like pop-ups ads and tricky copy)real life examples from my...
