by Emily Binder | Jan 3, 2019 | Featured Marketing, Marketing, Voice Marketing
Packaging will take on new meaning for brands, expanding from visuals into sound. Logos and text won’t be enough in a voicefirst world. In the next couple years, the visual look and feel of a brand will not be enough to compete. Packaging will be more sensory...
by Emily Binder | Jul 7, 2018 | Featured Voice, Marketing
Want to create your own Alexa Flash Briefing but don’t know how to code? This article explains 1) why smart speakers are a great marketing opportunity and 2) how to create your own briefing for free (click here to skip to setup instructions). Most other guides...
by Emily Binder | Jun 20, 2017 | Podcast, Speaking
I joined The Beancast again. This time the theme was how much bunk is out there in marketing study land. What do YOU do on your phone during TV ads? We tackled Facebook’s assertion that TV viewers turn to Facebook during commercial breaks, the hurdles facing...
by Emily Binder | Mar 30, 2016 | Featured Marketing, Marketing, Social Media
After a MapMyRun jog last week, a Houlihan’s ad pop up promoting their Inspiralized Menu. I follow the trend toward healthier menus and food labeling transparency, so I tweeted about the ad from a marketing angle, not intending to promote the restaurant....
by Emily Binder | Aug 5, 2014 | Food, Health, Marketing
Updated follow-up to Part 1 about cereal games: Over the years I have tweeted and posted multiple complaints about the garbage in food that’s advertised as healthy. Part 1 originally linked to a Kellogg’s Cereal landing page encouraging activity (no longer...
