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From the Pampers to the Depends: Content Marketing + Time = Brand Success

From the Pampers to the Depends: Content Marketing + Time = Brand Success

by Emily Binder | Mar 21, 2022 | Featured Marketing, Marketing

Why does McDonald’s give away toys with Happy Meals? Because brand affinity is built over years by multiple touches and experiences. And the younger you start, the more likely you are to form a lifelong customer. If you get a child to love a brand, every time...

Four Advertising Mistakes and One Solution: Content Marketing

by Emily Binder | Dec 3, 2020 | Marketing

Avoid these four advertising mistakes and learn the one solution to make your marketing more effective long term. This video features: mind blowing stats about ad mistakes you’re probably making (like pop-ups ads and tricky copy)real life examples from my...
The Story Behind The THX Deep Note

The Story Behind The THX Deep Note

by Emily Binder | Sep 1, 2020 | Featured Voice, Technology, Voice Marketing

The THX Deep Note is one of the world’s most recognizable sonic identities. Hear how George Lucas at a 1970s Star Wars screening helped create The Deep Note, considered the most beautiful computer-generated music of all time. What is The THX Deep Note? The Deep...
Marketing Tomorrow: What’s the Sound of Your Brand?

Marketing Tomorrow: What’s the Sound of Your Brand?

by Emily Binder | Jan 3, 2019 | Featured Marketing, Marketing, Voice Marketing

Packaging will take on new meaning for brands, expanding from visuals into sound. Logos and text won’t be enough in a voicefirst world. In the next couple years, the visual look and feel of a brand will not be enough to compete. Packaging will be more sensory...
How to Create an Alexa Flash Briefing for Free – 3 Tools Reviewed

How to Create an Alexa Flash Briefing for Free – 3 Tools Reviewed

by Emily Binder | Jul 7, 2018 | Featured Voice, Marketing

Want to create your own Alexa Flash Briefing but don’t know how to code? This article explains 1) why smart speakers are a great marketing opportunity and 2) how to create your own briefing for free  (click here to skip to setup instructions). Most other guides...
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