This post is skinned for finance but in essence applies to any industry. If you’re not in finserv just skip to the 7 Whys Exercise at the bottom. It’s simple but effective. If your marketing isn’t working it’s probably due to ineffective...
Why does McDonald’s give away toys with Happy Meals? Because brand affinity is built over years by multiple touches and experiences. And the younger you start, the more likely you are to form a lifelong customer. If you get a child to love a brand, every time...
Avoid these four advertising mistakes and learn the one solution to make your marketing more effective long term. This video features: mind blowing stats about ad mistakes you’re probably making (like pop-ups ads and tricky copy)real life examples from my...
The THX Deep Note is one of the world’s most recognizable sonic identities. Hear how George Lucas at a 1970s Star Wars screening helped create The Deep Note, considered the most beautiful computer-generated music of all time. What is The THX Deep Note? The Deep...
Packaging will take on new meaning for brands, expanding from visuals into sound. Logos and text won’t be enough in a voicefirst world. In the next couple years, the visual look and feel of a brand will not be enough to compete. Packaging will be more sensory...
