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How You Actually Get Clients: 7 Whys to True Pain in Personal Finance

How You Actually Get Clients: 7 Whys to True Pain in Personal Finance

by Emily Binder | May 9, 2023 | Featured Marketing, Featured Personal Finance, Marketing, Personal Finance, Psychology

The interest in financial literacy is there because the national pain is VERY real and basically life threatening (as I’ll show below). But:1) Most people stagnate2) Unqualified influencers drown out experts Why more people don’t hire financial advisors...
From the Pampers to the Depends: Content Marketing + Time = Brand Success

From the Pampers to the Depends: Content Marketing + Time = Brand Success

by Emily Binder | Mar 21, 2022 | Featured Marketing, Marketing

Why does McDonald’s give away toys with Happy Meals? Because brand affinity is built over years by multiple touches and experiences. And the younger you start, the more likely you are to form a lifelong customer. If you get a child to love a brand, every time...

Four Advertising Mistakes and One Solution: Content Marketing

by Emily Binder | Dec 3, 2020 | Marketing

Avoid these four advertising mistakes and learn the one solution to make your marketing more effective long term. This video features: mind blowing stats about ad mistakes you’re probably making (like pop-ups ads and tricky copy)real life examples from my...
The Story Behind The THX Deep Note

The Story Behind The THX Deep Note

by Emily Binder | Sep 1, 2020 | Featured Voice, Technology, Voice Marketing

The THX Deep Note is one of the world’s most recognizable sonic identities. Hear how George Lucas at a 1970s Star Wars screening helped create The Deep Note, considered the most beautiful computer-generated music of all time. What is The THX Deep Note? The Deep...
Marketing Tomorrow: What’s the Sound of Your Brand?

Marketing Tomorrow: What’s the Sound of Your Brand?

by Emily Binder | Jan 3, 2019 | Featured Marketing, Marketing, Voice Marketing

Packaging will take on new meaning for brands, expanding from visuals into sound. Logos and text won’t be enough in a voicefirst world. In the next couple years, the visual look and feel of a brand will not be enough to compete. Packaging will be more sensory...
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Recent Posts

  • How You Actually Get Clients: 7 Whys to True Pain in Personal Finance
  • The Beauty Advantage: Objects Over Experiences. Big Wall Decor Art Review
  • Breaking the Rules: How Inconsistency Can Benefit Your Creative Process
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  • 78% Increase in Tweets about Personal Finance: Trends for Financial Advisor Marketing

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