by Emily Binder | Mar 21, 2022 | Featured Marketing, Marketing
Why does McDonald’s give away toys with Happy Meals? Because brand affinity is built over years by multiple touches and experiences. And the younger you start, the more likely you are to form a lifelong customer. If you get a child to love a brand, every time...
by Emily Binder | Feb 7, 2022 | Featured Marketing, Marketing, Psychology
If you’re deficient in any one of these pillars of persuasion, it’s difficult to get anyone to believe you or care what you have to say. 2,300 years ago Aristotle developed a useful theory about the art of rhetoric. He believed that every persuasive...
by Emily Binder | Sep 1, 2020 | Featured Voice, Technology, Voice Marketing
The THX Deep Note is one of the world’s most recognizable sonic identities. Hear how George Lucas at a 1970s Star Wars screening helped create The Deep Note, considered the most beautiful computer-generated music of all time. What is The THX Deep Note? The Deep...
by Emily Binder | Oct 26, 2017 | Podcast, Speaking
Listen here This was the most serious BeanCast I’ve been on, understandably so in the wake of Weinstein / the #MeToo movement and news confirming Russia’s interference in our presidential election. Our brand loyalty chat was really interesting too,...
by Emily Binder | Aug 23, 2011 | Marketing
PC Mag’s July 2011 poll indicated that user dissatisfaction with Facebook is at such an all-time high that up to 50% might be willing to abandon the social network. I read a thoughtful statement regarding this on Social Media Today by David Amerland:...
