by Emily Binder | Apr 25, 2026 | Featured Marketing, Marketing, Podcast
About two months ago, an article made the rounds on X and in a lot of group chats: the “2028 Global Intelligence Crisis” from Citrini Research. I read it at 10pm in bed and was up late. It’s written as a fictional macro memo from June 2028 — a...
by Emily Binder | Aug 11, 2025 | Career, Featured Marketing, Marketing, Podcast
Explore the four types of leverage in business as outlined by Naval Ravikant. Gain insights on each leverage type and discover how I achieved business profitability using free Media and affordable Code, without Capital. Simple and effective strategies for leveraging...
by Emily Binder | Mar 21, 2022 | Featured Marketing, Marketing
Why does McDonald’s give away toys with Happy Meals? Because brand affinity is built over years by multiple touches and experiences. And the younger you start, the more likely you are to form a lifelong customer. If you get a child to love a brand, every time...
by Emily Binder | Feb 7, 2022 | Featured Marketing, Marketing, Psychology
If you’re deficient in any one of these pillars of persuasion, it’s difficult to get anyone to believe you or care what you have to say. 2,300 years ago Aristotle developed a useful theory about the art of rhetoric. He believed that every persuasive...
by Emily Binder | Sep 1, 2020 | Featured Voice, Technology, Voice Marketing
The THX Deep Note is one of the world’s most recognizable sonic identities. Hear how George Lucas at a 1970s Star Wars screening helped create The Deep Note, considered the most beautiful computer-generated music of all time. What is The THX Deep Note? The Deep...
