by Emily Binder | Jun 16, 2020 | Marketing, Technology
Despite the hype, the new mobile streaming content service Quibi had only managed to attract 1.3 million active users out of a paltry 3.5 million downloads as of May 2020. The founders blame the coronavirus outbreak for the failure to attract viewers — is that a fair...
by Emily Binder | Dec 14, 2017 | Podcast, Speaking
We discussed whether brands should still try to be their customers’ friends – which I think about daily. Gossage says no and you know I love me some simple Fina copy. But my favorite topic was at the end: social media and children (Facebook’s new...
by Emily Binder | Oct 26, 2017 | Podcast, Speaking
Listen here This was the most serious BeanCast I’ve been on, understandably so in the wake of Weinstein / the #MeToo movement and news confirming Russia’s interference in our presidential election. Our brand loyalty chat was really interesting too,...
by Emily Binder | Sep 27, 2017 | Podcast, Speaking
Listen here PANEL Emily Binder, Principal, Beetle Moment Marketing Saul Colt, Principal, The Idea Integration Co. Jonathan Sackett, President, Mashburn Enterprises David Spark, CEO, Spark Media Solutions Bob Knorpp, Host, The BeanCast TOPICS Choosing a...
by Emily Binder | Jun 20, 2017 | Podcast, Speaking
I joined The Beancast again. This time the theme was how much bunk is out there in marketing study land. What do YOU do on your phone during TV ads? We tackled Facebook’s assertion that TV viewers turn to Facebook during commercial breaks, the hurdles facing...
