Snapchat Marketing: Doing What?

Snapchat Marketing: Doing What?

In the last 1-2 years we’ve seen a trend of complimenting brands who are “rocking” Snapchat and other relatively new one-to-one social messaging apps. (I prefer Allison Steele’s term: attention deficit content creation platforms.) After 5-10...
Reduce Commerce Friction: Travel and Hospitality

Reduce Commerce Friction: Travel and Hospitality

Remove friction from the customer experience, make the sale more likely. We are seeing a trend in travel and hospitality to make transactions and guest experiences hassle-free, higher tech, and less reliant upon hard copies and hard people. Make mobile device use...