Nextdoor – Monetizing at Users’ Expense

Nextdoor – Monetizing at Users’ Expense

Nextdoor is a neighborhood social networking app used by more than 150,000 neighborhoods in the U.S,  It’s a great app in so many ways. The initial product was unique and filled a need that most people didn’t realize they had (like innovative, successful...
BeanCast 452: More Sketchy Studies

BeanCast 452: More Sketchy Studies

I joined The Beancast again. This time the theme was how much bunk is out there in marketing study land. What do YOU do on your phone during TV ads? We tackled Facebook’s assertion that TV viewers turn to Facebook during commercial breaks, the hurdles facing...