by Emily Binder | Apr 12, 2021 | Featured Marketing, Marketing, Voice Marketing
It’s Noisy Out There With average daily screen time at 11 hours, we’re inundated with content. Media is a business whose product is your attention and whose customers are advertisers. That’s the digital content model we have today. The primary ways we get content...
by Emily Binder | Nov 21, 2019 | Marketing, Voice Marketing
Voice Marketing definition: Voice Marketing is the strategies and tactics used to reach your target audience through voice-enabled devices powered by AI assistants such as Amazon Alexa, Google Assistant, and Apple Siri. It includes sonic branding, recorded audio...
by Emily Binder | Oct 10, 2018 | Marketing, Voice Marketing
A #VoiceFirst marketing strategy is a must. Brands and marketers – get ready. We aren’t gonna be typing and squinting at GUIs much longer. Why you need a voice marketing strategy now: Smart speakers are the fastest growing consumer technology since the...
by Emily Binder | Aug 15, 2018 | Technology, Tutorials, Voice Marketing
Want to listen to Alexa Flash Briefing but don’t have an Amazon Echo? You can hear it on your smartphone. Here’s how: Download the Amazon Mobile App if you don’t already have it. Open the Amazon shopping app. On the home screen, tap the circle icon...
by Emily Binder | Jul 7, 2018 | Marketing, Voice Marketing
Want to create your own Alexa Flash Briefing but don’t know how to code? This article explains 1) why smart speakers are a great marketing opportunity and 2) how to create your own briefing for free (click here to skip to setup instructions). Most other guides...
