Why Quibi is Really Failing

Why Quibi is Really Failing

Despite the hype, the new mobile streaming content service Quibi had only managed to attract 1.3 million active users out of a paltry 3.5 million downloads as of May 2020. The founders blame the coronavirus outbreak for the failure to attract viewers — is that a fair...
BeanCast 465: Sulking and Condescension

BeanCast 465: Sulking and Condescension

Listen here PANEL Emily Binder, Principal, Beetle Moment Marketing Saul Colt, Principal, The Idea Integration Co. Jonathan Sackett, President, Mashburn Enterprises David Spark, CEO, Spark Media Solutions Bob Knorpp, Host, The BeanCast   TOPICS Choosing a...
BeanCast 452: More Sketchy Studies

BeanCast 452: More Sketchy Studies

I joined The Beancast again. This time the theme was how much bunk is out there in marketing study land. What do YOU do on your phone during TV ads? We tackled Facebook’s assertion that TV viewers turn to Facebook during commercial breaks, the hurdles facing...