SPEAKING

Emily Binder is an in-demand speaker on the keys to great branding and the exciting business opportunities in emerging technology. She is described as intriguing, passionate, and inspiring.

Emily Binder speaking at Jolt! 2023

SPEAKING

Emily Binder is an in-demand speaker on the keys to great branding and the exciting business opportunities in emerging technology. She is described as intriguing, passionate, and inspiring.

Reel

Topics

Branding

Voice Marketing

Podcasting

Content Marketing

Personal Finance

Startups and Entrepreneurship

SALT NY Sideline Report - Leanna Haakons interviews Emily Binder

Industries

Marketing & Advertising

Financial Services

Fintech

Wealth Management

Technology and SaaS

Communications / Telecom

“Emily is at the cutting edge of technology. Voice is (and will be) the most natural way for us to interact with technology. Emily is already deep in it. Listen to her. Watch her. Follow her.”

- Mitch Joel

Six Pixels of Separation & CTRL ALT Delete

Experience

Emily has presented to over 30,000 people on marketing, branding, and innovation at over 50 events. Audiences range from Verizon’s marketing team to business leaders at Fortune 500 companies including Home Depot and Chick-Fil-A, to digital marketing conferences, to university business consortiums, to top financial conferences like Future Proof and Jolt!, to private events for elite wealth managers and investors. From The Alexa Conference to the VOICE Summit, she has covered audiences from A to V. 

Speaking Clips

Testimonials

"Emily pulls an audience in with her unique energy. She brings future thinking to the stage in a smart, witty, and relatable way. When Emily speaks, the room is filled with 'a-ha' moments."

– Dani Fava, Head of Strategic Development at Envestnet / Advisory Board Member Onramp Invest & Cordelia Capital

"Emily’s presentation at The Alexa Conference was one of the most well presented and well researched explorations in to the fundamental reasons for brands and just about any company to build a Voice First plan. The examples and the underpinnings that have supported successful campaigns in the this early stage of the industry show a clear path for reproducible success. Emily has a grasp on the pulse of this new industry and will garner a first mover advantage to those that move her advice to action."

– Brian Roemmele, President – Multiplex, VoiceFirst.Expert

"As an agency all about innovating for the digital world, we often host and attend events about new technology and cutting-edge marketing. Emily Binder is one of the most engaging and knowledgeable speakers we’ve seen. Her passion and knowledge are infectious and audiences are captivated by her."

– Brian Easter, Co-Founder & CEO, Nebo Agency

"Emily has spoken at events we’ve produced, appeared on a podcast I host, and her work is well-known and well-regarded within the voice and tech communities. She’s always willing to serve and she’s a strong leader in the space. I would recommend her for just about anything - no doubt she can help your company in any number of ways."

– Bradley Metrock, CEO, Project Voice | General Partner, Project Voice Capital Partners

WHAT YOU GET

Twelve years of marketing and product experience ranging from startups to Fortune 500

A delightful and educational session that moves your group to take meaningful action

A refreshingly direct, informed perspective delivered with integrity and a sense of humor

An inspiring call to action told through relatable stories, case studies, and the latest data

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Premium and bite-sized thought leadership. Personalized.

Choose from three types of videos from 2 minute greetings / pep talks up to 15-minute keynotes.

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Surprise a colleague or a customer with a personalized and insightful video message.

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Amplify your meeting or event with a video or live Zoom drop-in.

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Go live with a virtual discussion for your team or customers.

Keynote Topics

Future Proof 2022 main stage panel - Emily Binder, Kyla Scanlon, Nicole Casperson

Break the Container with Zero-Click Content

Ignoring marketing trends and how younger investors search, decide, and buy could put your firm’s valuation and longevity at risk. I cover three ways you’ll benefit from zero-click content featuring case studies, inspiration, and ideas.

Financial Planning Stats – Generational Engagement and Revenue:

  • Households in which the next generation is engaged generate 160% of the revenues and 270% of the profits of households without family engagement.
  • 85% of Gen Y and Z would like some form of behavioral coaching from their advisors (vs. just 25% of Baby Boomers). (Fidelity)
  • 40% of Gen Z & Millennials think it’s important for advisors to regularly post on social media (versus 4% of Baby Boomers).
  • 56% of Gen Z & Millennials intentionally go to social media to find financial advice.

What future proof firms do:

  • Give it away for free to make money later. Paywalls and gated content are over. 
  • How people find you and grow to trust you has changed.
  • What works on social media (TikTok, Instagram, YouTube, podcasts, and audiograms).

Love Bombed then Ghosted: The Online Dating Mistakes Your Brand is Making

Abstract: In initial attraction, we are often drawn to someone’s desirable traits or status. But what makes a lasting relationship is how that person makes you feel—not how you feel about them.

Marketing is parallel to dating in the digital age. We’ll take an entertaining look at pitfalls like inauthenticity, lack of understanding, and over-reliance on technology.

Watch the inspo clip from Jolt! 2023 (timestamped to 2:40)

Outsourcing Marketing Costs You 200% (Real Talk: People + Tools)

Abstract: Why is the average advisor’s CAC over $3000, while robos pay $500-$1000? Gaps in talent combined with stack bloat deteriorate your budget, results, and ultimately your brand. I’ll show you how to avoid spending 3x on client acquisition.

Your Future with Generative AI: Transform Content Marketing for the Next Generation

  • Landscape, predictions, and tips for harnessing generative AI (such as ChatGPT and MusicLM) for advisors and financial brands to level up their content marketing and save time.
  • Crack open the concept of containers, i.e. the standard formats and lengths for social media, email, podcasts, blogs, videos, and all content marketing – and how the old ways of creating content are being upended.
  • Examples of established content and how they always evolve – the newspaper article, the book, the textbook, the radio program. Where are they now? What newcomers successfully changed the container (tweets, blog posts, video education e.g. youtube, Flash Briefings, podcasts…)
  • Where generative AI fits in to your marketing strategy.
  • Alternative voice marketing you can create instead of standard podcasts.

Dead on Arrival: Marketing When Not Marketable (The 7 Whys)

Abstract: Don’t worry about emojis in your LinkedIn posts or what to say on Instagram. Start with what makes you marketable in the first place. Everything else is just a tactic.

$BRND: An investment AND an asset!

For example, let’s look at financial services: With 50% of the U.S. having $0 for retirement and 40% without $400 for an emergency, financial literacy is in crisis.

Our information diets are saturated but all this content isn’t helping. How do you cut through the noise? Whether you’re a financial advisor or institution, great marketing can reach clients and investors effectively. I’ll share proven methods with specific tips.

WHAT DOES THE AUDIENCE SAY?

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audience tweet about Emily Binder panel at Future Proof 2022 - keynote request- Rachelfintwit
Amelia Garland from Citywire interviews Emily Binder at Carson Excell 2021 about voice marketing
jolt 2023 tweet- emily binder speaking
Internet Librarian tweet