SPEAKING
Emily Binder is an in-demand speaker on the keys to great branding and the exciting business opportunities in emerging technology. She is described as intriguing, passionate, and inspiring.
SPEAKING
Emily Binder is an in-demand speaker on the keys to great branding and the exciting business opportunities in emerging technology. She is described as intriguing, passionate, and inspiring.
Reel
Topics
Branding
Voice Marketing
Podcasting
Content Marketing
Personal Finance
Startups and Entrepreneurship
Industries
Marketing & Advertising
Financial Services
Fintech
Wealth Management
Technology and SaaS
Communications / Telecom
“Emily is at the cutting edge of technology. Voice is (and will be) the most natural way for us to interact with technology. Emily is already deep in it. Listen to her. Watch her. Follow her.”
Experience
In the past decade, Emily has spoken to groups small and large as a keynote and a panelist. Audiences range from Verizon’s marketing team to business leaders at Fortune 500 companies including Home Depot and Chick-Fil-A, to digital marketing conferences, to university business consortiums, to top financial conferences like Future Proof and Jolt!, to private events for elite wealth managers and investors. From The Alexa Conference to the VOICE Summit, she has covered audiences from A to V.
Speaking Clips
Testimonials
WHAT YOU GET
Twelve years of marketing and product experience ranging from startups to Fortune 500
A delightful and educational session that moves your group to take meaningful action
A refreshingly direct, informed perspective delivered with integrity and a sense of humor
An inspiring call to action told through relatable stories, case studies, and the latest data
Premium and bite-sized thought leadership. Personalized.
Choose from three types of videos from 2 minute greetings / pep talks up to 15-minute keynotes.
Surprise a colleague or a customer with a personalized and insightful video message.
Amplify your meeting or event with a video or live Zoom drop-in.
Go live with a virtual discussion for your team or customers.
Keynote Topics
Break the Container with Zero-Click Content
Ignoring marketing trends and how younger investors search, decide, and buy could put your firm’s valuation and longevity at risk. I cover three ways you’ll benefit from zero-click content featuring case studies, inspiration, and ideas.
Financial Planning Stats – Generational Engagement and Revenue:
- Households in which the next generation is engaged generate 160% of the revenues and 270% of the profits of households without family engagement.
- 85% of Gen Y and Z would like some form of behavioral coaching from their advisors (vs. just 25% of Baby Boomers). (Fidelity)
- 40% of Gen Z & Millennials think it’s important for advisors to regularly post on social media (versus 4% of Baby Boomers).
- 56% of Gen Z & Millennials intentionally go to social media to find financial advice.
What future proof firms do:
- Give it away for free to make money later. Paywalls and gated content are over.
- How people find you and grow to trust you has changed.
- What works on social media (TikTok, Instagram, YouTube, podcasts, and audiograms).
Your Future with Generative AI: Transform Content Marketing for the Next Generation
- Landscape, predictions, and tips for harnessing generative AI (such as ChatGPT and MusicLM) for advisors and financial brands to level up their content marketing and save time.
- Crack open the concept of containers, i.e. the standard formats and lengths for social media, email, podcasts, blogs, videos, and all content marketing – and how the old ways of creating content are being upended.
- Examples of established content and how they always evolve – the newspaper article, the book, the textbook, the radio program. Where are they now? What newcomers successfully changed the container (tweets, blog posts, video education e.g. youtube, Flash Briefings, podcasts…)
- Where generative AI fits in to your marketing strategy.
- Alternative voice marketing you can create instead of standard podcasts.
Untapped Voice Marketing Opportunities in Finance
Abstract: With 50% of the U.S. having $0 for retirement and 40% without $400 for an emergency, financial literacy is in crisis. Our information diets are saturated. All this content isn’t helping.
How do you cut through the noise? Whether you’re a financial advisor or institution, voice marketing can reach clients and investors effectively. Will you take advantage of this uncrowded medium or wait and play catch up?
How to Crawl into Your Customer’s Ear
Abstract: Emily’s original primer on voice marketing and sonic branding.
Voice is a natural, intimate, highly effective marketing channel. With 50% of U.S. adults owning a smart speaker and 78% YoY growth, voice assisted devices are the top consumer technology trend.
Just like having a website is table stakes today, soon an optimized voice presence will be necessary for your brand to succeed. Told through impactful stats and entertaining examples, learn how audio content and sonic branding can make a lasting impression on your audience.
WHAT DOES THE AUDIENCE SAY?
