- ethos (credibility)
- pathos (emotion)
- logos (logic)
Part 1: Ethos Marketing
True persuasion starts before you open your mouth. Trust is key. If you haven’t established yourself as an authority, you’ve lost before you’ve even begun.
Part 2: Pathos Marketing
Part 3: Logos Marketing
A quick dive into Logos, the third leg of the persuasive rhetoric triangle from Aristotle. Examples for Logos include a quick summary of Nissan’s ProPilot car safety system ad and an Apple iPhone ad.
Plus, I improvise a quick pitch with how I’d market this podcast to a new listener using each of the three rhetorical devices. Listen to see which strategy resonates with you as someone with so many options for your ears.