I. Vine vs. Instagram Video – New Feature
02:00 – Instagram’s new video feature poses a challenge to Vine and has some IGers pretty annoyed. We review Vine and Instagram video in a side-by-side comparison. Word to the wise: put your phone on vibrate or silent if you’re going to peruse Instagram during a meeting.
12:30-15: 00 – Do investors even know what Vine is?
16:00 – The biggest market for Vine
II. Controversial “Yelp for Men” Lulu App Lets Women Rate Ex-Boyfriends
16:55 – We take on Lulu, an app that allows women (and only women) to anonymously create “reviews” of men they know. Profiles are pulled from app users’ male Facebook friends. This isn’t an opt-in app; profiles are automatically created without the man’s knowledge or permission, and any man on Facebook is fair game. Pictures and limited profile/public information from Facebook, combined with anonymous rankings from women who’ve dated them, hated them, or adored them, are used to create a man’s profile on Lulu– complete with a numeric ranking and a myriad of hashtags ranging from complimentary to cruel…
Examples of Lulu hashtags about men:
Arguments for and against the app are abundant. A few comments from around the web:
Creepy, non-consensual and harassing.
Just an app for something that girls do anyway.
This is the stuff [women] need to know when checking out a guy. Lulu puts the girls in control.
The textual equivalent of leaking your ex’s naked pics to the Internet.
23:40 – Is there an upside to the app for men who otherwise wouldn’t get much attention, e.g. if a woman rates a shy guy friend nicely?
25:00 – Lulu heavily emphasizes user anonymity: what will this invite?
27:00 – Lulu is pretty heteronormative: does it discriminate against gay and lesbian users?
The Burn Book-esque app is geared toward college-aged adults for now (but then again, so was Facebook).
Tips on Tap
29:10-32:00 – I. Swackett – A weather app we actually like. Free and available oniOS, Android. Combines forecast and weather information with added features, such as “Dog Walking Index”, clothing suggestions, and an excellent mobile shopping tie-in (e.g., popular Warby Parker). Nice native advertising.
32:05-33:00 – II. Facetune – Photo beautifying tools are a dime a dozen, but this one has been making waves. Ranked #3 on the App Store’s top paid apps chart, Facetune is geared toward making photos of people more flattering.
33:00 – III. LinkedIn Privacy Tip – There is a LinkedIn profile setting under Settings -> Groups, Companies & Applications. Under Privacy Controls, you can turn on/off two things. One is whether you share data with third parties. Understand the associated risks and potential social benefits for a LinkedIn connected content experience vs. exposing one’s perusal of job-seeking content to one’s entire network.
“If you’re signed in to LinkedIn when you view any page that uses our professional plugins, we receive information that you’ve visited that page. This allows us to improve your LinkedIn experience and provide you with insights from your professional network, like how many of your connections have shared an article into LinkedIn using the Share on LinkedIn plugin.” -LinkedIn
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