Video: Native Ads and Wearable Technology – The Digital Dive Podcast – Episode 25 (Vimeo)
1. Instagram Ads: Native Advertising
What will it take for a successful native ad to work on Instagram? Which brands are killing it now and why (Timberland, Redbull, Marc Jacobs)? The Instagram community is sensitive and accustomed to an intimate app experience – new ad execution is crucial. Our advice: Don’t be irrelevant and don’t be creepy.
2. Wearables and Google Brain
Wearable technology: it’s the future.
I am particularly ready to be done interacting with my devices on hard surfaces in the physical world. How will the rules of social etiquette adjust for a bunch of oncoming Glassholes? Our smartphone addiction is like cigarette addiction: both compel the addict to remove themselves from the moment. Google Glass can take away the physical barrier – maybe it will bring us back to being present.
Fashion meets technology: On July 2, 2013 Apple recruited Yves Saint-Laurent CEO Paul Denève to work on a “special project,” (presumably the iWatch), reporting to CEO Tim Cook.
Denève’s career is known for fashion, but this will actually be his second lap with Apple; he was a European marketing and sales manager in the 90s.
Modern memory: The phenomenon known as Google Brain isn’t as bad as it sounds – we hope. Columbia University psychologist Betsy Sparrow et al published key findings in Science (August 2011): Google Effects on Memory: Cognitive Consequences of Having Information at Our Fingertips: “…when people expect to have future access to information, they have lower rates of recall of the information itself and enhanced recall instead for where to access it.” Maybe that isn’t so bad: if the world has made information more readily available, why shouldn’t our brains adapt to locate it faster instead of working on remembering it? It’s all about efficiency, as my co-host will tell you.
3. Alone Together
12:36-16:50 – Are Millennials and digital natives losing the art of conversation? There is a lot wrong with the common sentiment, “I’d rather text than talk.” I recap psychologist and sociologist Sherry Turkle’s TED Talk and book Alone Together. Turkle asks: what are we losing by using technology to communicate when we want, how we want, and in an abbreviated and controlled manner? “As we expect more from technology, do we expect less from each other?”
14:00 – Melanie reminds us that as humans, we have historically had trouble accepting changes in society, in language, and in our bodies. Here’s our Death of the English Language episode (read: Emily’s head in Downton Abbey): U-Turn Into a Tech-Speak Future – Episode 5
Two great Sherry Turkle quotes:
The feeling that ‘no one is listening to me’ make us want to spend time with machines that seem to care about us.
We’re lonely, but we’re afraid of intimacy. And so from social networks to sociable robots, we’re designing technologies that will give us the illusion of companionship without the demands of friendship.
Tips on Tap
1. Tile App – Tile, the world’s largest lost and found. The Tile App on your phone makes it easy to find anything you have placed a small plastic Tile on. Keep track of your stuff. Preorder now for $18.95. “Works with iPhone 4S, iPhone 5, iPad Mini, iPad 3rd and 4th gen, and iPod Touch 5th gen. New iOS devices will be supported as they become available, as long as they have Bluetooth 4.0 support.”
2. Drinkify.org – Drink recommendations based on the music you’re listening to. I test out Elvis, Tool, Bach, and Nirvana.
3. The Intimacy 2.0 Dress: A sexy high-tech wearable: clothing that responds to your heartbeat. “The ‘Intimacy 2.0’ dress, designed by Daan Roosegaarde, is getting a rise out of the fashion world because its opaque fabric becomes transparent when you get aroused.”
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