Had fun debating Super Bowl ad reviews and Elon Musk’s Starman stunt.
Listen here
My favorite parts:
- Ram Trucks co-opting MLK is a bigger problem than most realize. Check out the re-done ad with the other part of his sermon.
- The greater meaning behind the epic SpaceX/Tesla launch (it’s much more than a stellar car ad).
PANEL
Emily Binder, Principal Consultant, Beetle Moment Marketing
Saul Colt, Principal, The Idea Integration Company
Colin Glaum, ECD Digital, Avrett Free Ginsberg
Jonathan Sackett, President, Mashburn Enterprises
Bob Knorpp, Host, The BeanCast
TOPICS
Super Bowl Winners
Sources: Variety, Ad Age, Adweek, HBS, Globe and Mail
Super Bowl Losers
Sources: Ad Age, Ad Age opinion, Dodge Ram backlash
Assessing Overall Effectiveness
Sources: BI on low ratings, Adweek on most effective, Adweek’s experiment, Mediapost reports
Elon Musk’s Stunt
Sources: Ad Age reports, Adweek reports
–Aired February 12, 2018
Adapted from original post by Bob Knorpp on thebeancast.com
