We discussed whether brands should still try to be their customers’ friends – which I think about daily. Gossage says no and you know I love me some simple Fina copy. But my favorite topic was at the end: social media and children (Facebook’s new messenger app for children under 13). Yikes, right. I was the strongly anti-FB voice. More on why later.
The white supremacist internet radio advertising topic was timely because marketers are worried across all platforms about their ads being served next to problematic (racist, violent, or other discriminatory) content. And there’s no great solution today. Check out Mitch Joel‘s post-show insights on why internet radio is different from podcasting:
…But, there’s one fatal flaw that many brands haven’t considered: it’s largely a wild west on the content front. Without knowing it, many brands are unwittingly sponsoring some fairly unsavory shows including those supporting racism or even terrorist thinking.
-Do We Blame The Algorithms When Advertising Goes Wrong?
It was a pleasure joining Mitch again and speaking with Kate O’Neill for the first time. Even with just the three of us and Bob, this was a solid episode full of debate and exploring tangible realities like tin foil tech when it comes to ads.cert, and more philosophical ideas surrounding brands and parenting.
Emily Binder, Principal Consultant, Beetle Moment Marketing
Mitch Joel, President, Mirum
Kate O’Neill, Founder, K.O.Insights
Bob Knorpp, Host, The BeanCast
Brands Being Social Friends
Sources: Ad Age feature
Sources: Digiday feature article
The Internet Radio Dilemma
Sources: BuzzFeed reports, Digiday on live reads
Messenger For Kids
Sources: Ad Age reports
–Aired December 11, 2017
Adapted from original post by Bob Knorpp on thebeancast.com