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This was the most serious BeanCast I’ve been on, understandably so in the wake of Weinstein / the #MeToo movement and news confirming Russia’s interference in our presidential election. Our brand loyalty chat was really interesting too, especially with Farrah’s insights from market research suggesting that there really is no loyalty. The discussion was so intense that we ran about 15 minutes over the hour mark. P.S. I second Rachel’s recommendation for the 10% Happier App – meditation for fidgety skeptics. It’s great.
PANEL
Emily Binder, Consultant, Beetle Moment Marketing
Farrah Bostic, Principal, The Difference Engine
Saul Colt, Principal, The Idea Integration Co.
Rachel Hammerman, CEO, Hammerman PR
Bob Knorpp, Host, The BeanCast
TOPICS
Is Efficiency Killing Brands
Sources: Ad Age opinion
Getting Loyalty Wrong
Sources: Mediapost opinion, Ad Age reports
Regulating Online Political Ads
Sources: NYT reports, Verge reports, Recode reports
Calling Out Sexual Harassment
Sources: Ad Age reports, Adweek on WPP’s moves
#ADFAIL5
Adtech CEO arrested for attempted murder
M&C Saatchi GCD apologizes for some thoughtless remarks
The Anne Frank halloween costume gets some blowback
Nivea still marketing skin lightening products
Twitter back in the Vine business…sort of
Aired October 23, 2017
Adapted from original post by Bob Knorpp on thebeancast.com