The BeanCast 458: The Least Amount of Work Possible

I hopped on The BeanCast to discuss the fickleness of influencer programs and whether content marketing offers up truly better results. Facebook will offer mid-roll video ads– ugh. This seems like a cash grab to me, and is at the very least cart before the horse considering their tracking failures with existing pre-roll. Of course Facebook has ambitions to advertise on connected TV apps and mid-roll on the site/app may just be research, but I’m not a fan. That said, audiences will probably deal with it, as Zuck has a great batting average at predicting what users will tolerate.

A sloth is the featured image because Twitter’s $99/month premium subscription plan (in private beta now) seems like way for non-marketers and small businesses to check a box that won’t really do much for them. Tamsen zeroes in on the appeal of this budgetable expense. Then we talk about GIFs – how marketers should use them, and the fact that we’re probably devoting too much time to discussing GIFs.