I hopped on The BeanCast to discuss the fickleness of influencer programs and whether content marketing offers up truly better results. Facebook will offer mid-roll video ads– ugh. This seems like a cash grab to me, and is at the very least cart before the horse considering their tracking failures with existing pre-roll. Of course Facebook has ambitions to advertise on connected TV apps and mid-roll on the site/app may just be research, but I’m not a fan. That said, audiences will probably deal with it, as Zuck has a great batting average at predicting what users will tolerate.
A sloth is the featured image because Twitter’s $99/month premium subscription plan (in private beta now) seems like way for non-marketers and small businesses to check a box that won’t really do much for them. Tamsen zeroes in on the appeal of this budgetable expense. Then we talk about GIFs – how marketers should use them, and the fact that we’re probably devoting too much time to discussing GIFs.
Listen to The BeanCast on Apple Podcasts
July 31, 2017
PANEL
Emily Binder, Consultant, Beetle Moment Marketing
Saul Colt, Founder, The Idea Integration Company
Bill Green, Consultant/Blogger/Author, Adverve
Tamsen Webster, Consultant, TamsenWebster.com
Bob Knorpp, Host, The BeanCast
TOPICS
Content vs Influence
Sources: MediaPost thoughts
Facebook’s Midroll Ad
Sources: blog analysis
Twitter’s Subscription Service
Sources: Business Insider
GIF Marketing Now
Sources: MediaPost analysis
Adapted from original post by Bob Knorpp on thebeancast.com