A #VoiceFirst marketing strategy is a must. Brands and marketers – get ready. We aren’t gonna be typing and squinting at GUIs much longer. Why you need a voice marketing strategy now:
Smart speakers are the fastest growing consumer technology since the smartphone. Up to 50% of searches will be done by voice in 2020. Voice is where we’re headed. This is how customers will hear you.
- 01:02 – Reading is not natural
- 01:08 – Eye strain from reading (#Swannies)
- 01:24 – Our education system discriminates against poor readers / dyslexia
- 02:18 – Alexa Flash Briefing (you need one!)
- 02:30 – Ubiquitous Marketing
- 02:41 – Make things easy for your customer – why Voice First Marketing
- 03:05 – Position Zero or bust
The global market for smart speakers is expected to grow to $2 billion by 2020, according to Gartner.
Up to 50% of searches will be done without a screen by 2020 (ComScore, Gartner).
Reading is not a natural process for the human brain. Speaking and listening are natural. We process audio much faster than text.
Help your customer burn fewer brain calories by communicating simply with voice.
Ubiquitous Marketing: Adapting and sharing your message for multiple platforms using emerging media.
“Spoken language is ‘hard-wired’ inside the human brain. Language capacity in humans evolved about 100,000 years ago, and the human brain is fully adapted for language processing. Any child, unless neurologically impaired or hearing impaired, will learn to talk. By the time a child is 10 months of age, he or she has already learned how to recognize the speech sounds (or phonemes) of the language spoken by caregivers… At the same time, the child has lost some of the capacity to distinguish and produce the phonemes of other languages (Kuhl, Williams, Lacerda, Stevens, & Lindblom, 1992).”
Then say, “Alexa, play marketing podcast.”