On April 9, 2013, Vine became the most downloaded free app within the iOS App Store. Vine let you share 6-second looping videos.
👇🏼 Watch the 1-minute marketing takeaway:
What you can learn from Vine’s most brilliant, simple feature:
Containers (limitations) spark creativity.
Three of the most successful social networking apps have limitations on content length or availability, clearly a feature not a bug:
- Instagram
- IG video feed posts are capped at 60 seconds, (or really 59 seconds if it’s an audiogram due to a persistent upload bug, IYKYK)
- SnapChat
- 60-second video limit. Snapchat stories are viewable for 24 hours after posting, for the most part.
- TikTok (the best algorithm on the planet, btw)
- 3-minute video limit
- P.S. for fun: I feel emotional about this TikTok too often.
- 3-minute video limit
