How to Build an Audience When You Have Low Social Followers (Algorithm Advantage)
Follower counts don’t matter anymore.
Algorithms have flattened the earth for businesses, musicians, comedians, and even financial advisors. 🙂
I.e. the playing field between traditional and new media has been leveled.
New media is actually winning, and is more profitable, and so much more accessible for marketing if you’re smart. E.g. TikTok parent company Bytedance had a $400B valuation 2/21/25. Legacy media companies are laying off staff and trying to sell 30-second spots to Mr. Clean and General Motors.
Consider:
- TV is out, YouTube is in. (Since 2024, YouTube has dethroned Netflix as the number 1 streaming platform in the US. January 2025: YouTube claims 11.6% of total TV viewing time — its highest share to date.)
- Commercials are out, influencer testimonials are in. (90% of consumers don’t trust ads.)
- Over-produced and loud luxury are out, authenticity is in. (Everyone is having their filler dissolved.)
- YouTube, Instagram, and TikTok creators get record deals, GMA appearances, and standup comedy tours from a single viral video.
- Designer handbag grift has been revealed and the Wirkin is in.
The quarter-century zeitgeist favors the real, the short, and the relevant. All related. All happening because of social media.
Your business is not playing by different rules; these trends all exist on one field.
Find out the five social media strategies / tips for 2025, when all that really matters is a great hook, valuable and real content, and harnessing the free laboratory that is social media.
