undated handout photo of a Tiffany & Co. Blue Box – for jewelry shopping story. Jan. 2008. In the late 1880s, a distinctive shade of blue was chosen for use on Tiffany boxes, shopping bags and catalogues, as well as in advertising and other promotional materials. Over time, this lustrous color became so closely identified with Tiffany & Co. that it is today universally recognized as the trademark Tiffany Blue. No longer merely a color, the shade has made the Tiffany Blue Box an icon signifying the excellence of all Tiffany & Co. designs. Photo credit: © Tiffany and Company For editorial use only.
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