What is buffalo marketing?
Buffalo Marketing Definition: Buffalo marketing is a content strategy that maximizes the value of your podcast by repurposing every part of the content—like clips, shorts (vertical videos), audiograms, social media posts, and blogs—over time, much like the Native American practice of using every part of the buffalo so nothing goes to waste. This approach involves strategic planning, resharing evergreen content, and creating short form content as a gateway to the full content. Buffalo marketing enhances your podcast’s reach, visibility, and engagement.
Do buffalo marketing. Otherwise you’re wasting your time and content. Unlike ten years ago, podcasts are not just podcasts: Your podcast’s full-length audio on Spotify / Apple is usually the least visible and highest-ask part of the content that you spent time and money creating. Respect the entire buffalo: use every part and use it correctly.
Buffalo Marketing Strategy Session (2 Types)
A) Total Content Marketing Strategy
If you have a body of work like a blog, podcast, or months/years of social media posts — you already have a buffalo. You just need to organize and repurpose it efficiently and automate the sharing of each piece. Want help?
Book a one-hour marketing session with me for direct strategy and tactics for your specific content and goals. See my call page for details and testimonials.
B) For Podcasters: 5-Star Show Checklist Session
This is a live implementation of the industry-leading tactics I’ve created for Beetle Moment clients including Ritholtz Wealth’s original mini-pod version of “The Compound”, the 2024 launch and marketing of TIGER 21’s podcast NEXT with TIGER 21, and dozens of financial podcasts and YouTube channels.
FOR: Podcasters who want a 5-star show in the full sense. I’ll share the highest leverage tactics to grow audience, boost engagement, and be heard + hired. In these two 55-minute Zoom calls we’ll go through your podcast branding, marketing, and tactics in real-time.
We will improve your content (Show Notes, home page, social media sharing), Spotify and Google SEO, listener experience, YouTube tactics, and social media results — literally DURING these calls, click ‘Save Changes’.
This is the best solution for all the questions I get from podcasters and marketers. It’s perfect for beginner to intermediate podcasters or to give your marketing manager effective training so they can run the ball better. I am in the process of making this into a course to help more people at scale, but for now you can get it one-on-one.
I guarantee ROI by the time we hang up and you don’t have to hire anyone or sign a contract.
