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# emilybinder.com

Marketing, Branding, Technology

## Sitemaps

- [XML Sitemap](https://emilybinder.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Taste is the Moat: What AI Can't Replace in Marketing (2028 Reaction)](https://emilybinder.com/marketing/taste-moat-what-ai-cant-replace-in-marketing-2028-reaction-citrini/) - Explore why developing distinct taste and POV is crucial for brands to stand out in an AI-powered world where loyalty and familiarity fade.
- [Want to Grow Your Podcast Audience? Don't Bother Without Video](https://emilybinder.com/marketing/how-to-grow-podcast-audience-video/) - Podcasts without video aren't worth doing.
- [Three Irresistible Video Ideas for Financial Advisors - Marketing Tips](https://emilybinder.com/psychology/three-irresistible-video-ideas-financial-content-marketing/) - Personal finance video topic trio. Strategically tap emotional triggers. Make three videos to build audience, trust, and brand.
- [Best Easy Podcasting Equipment - Microphone and More](https://emilybinder.com/marketing/voice-marketing/best-easy-podcasting-equipment-microphone-and-more/) - Simple, affordable, high quality podcast gear for beginners and intermediate podcasters. Best 2020 home setup, all on Amazon.
- [The Non-AI Billion Dollar Business Lever](https://emilybinder.com/marketing/social-media/the-non-ai-billion-dollar-business-lever/) - As AI evolves, businesses that leverage media and brand authentically will have a moat. Media is a billion dollar business lever.
- [Tipping is Broken (And Don't Tip on Tax)](https://emilybinder.com/tips-and-advice/tipping-is-broken-and-dont-tip-on-tax/) - According to a new creditcards.com study, nearly 2/3 or 66% of millennials typically tip below the standard 20% suggestion at restaurants. About 50% adults older than 38 say they tip less than 20%. Source: Millennials Are the Worst When it Comes to Tipping. Three reactions: 66% and 50% aren’t that far apart. Instead of again
- [Marketing Tomorrow: What's the Sound of Your Brand?](https://emilybinder.com/marketing/marketing-tomorrow-whats-the-sound-of-your-brand/) - Product packaging will take on new meaning, expanding from visuals into sound. Logos and text won't be enough in a voicefirst world.
- ["Not sure if you saw my last email" - Top 5 Email Marketing Tips and Stats](https://emilybinder.com/marketing/not-sure-if-you-saw-my-last-email-top-5-email-marketing-tips-and-stats/) - 5 tips, surprising stats, and Dos and Don'ts for your own work emails and email marketing. Teaser: Unsubscribing is a gift.
- [Four Most Useful Alexa Skills](https://emilybinder.com/technology/four-most-useful-alexa-skills/) - Find out the simplest, most helpful skills on your Amazon Echo. Find your phone, set reminders, and get better sleep.
- [Stop with Meme Stocks: How to Really Build Wealth](https://emilybinder.com/tips-and-advice/stop-with-meme-stocks-how-to-really-build-wealth/) - Please stop obsessing over individual stocks, especially meme stocks. After the madness surrounding Gamestop $GME let's look at how most people will actually be able to build wealth over time. It's not hand picking stocks you read about on Reddit. WASHINGTON (Reuters) - The chief executive officers of Robinhood, Citadel, Melvin Capital and Reddit will
- [The Secret to #1 Video App Vine's Success](https://emilybinder.com/marketing/social-media/secret-to-vines-video-success/) - [et_pb_section fb_built=”1″ _builder_version=”4.14.7″ _module_preset=”default” min_height=”825px” custom_margin=”||-71px|||” custom_padding=”18px||0px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” min_height=”121.4px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]On April 9, 2013, Vine became the most downloaded free app within the iOS App Store. Vine let you share 6-second looping videos. 👇🏼 Watch the 1-minute marketing takeaway:[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ Limitations spark creativity. Why Vine was the top social app in 2014.
- [How to Create an Alexa Flash Briefing for Free - 3 Tools Reviewed](https://emilybinder.com/marketing/how-to-create-an-alexa-flash-briefing-free-with-effct/) - Want to create your own Alexa Flash Briefing but don't know how to code? This article explains 1) why smart speakers are a great marketing opportunity and 2) how to create your own briefing for free (click here to skip to setup instructions). Most other guides out there don't tell you how to handle automatic scheduling
- [Why You Need a Voice Marketing Strategy NOW](https://emilybinder.com/marketing/why-you-need-a-voice-marketing-strategy-now/) - A #VoiceFirst marketing strategy is a must. Brands and marketers - get ready. We aren't gonna be typing and squinting at GUIs much longer. Why you need a voice marketing strategy now: https://youtu.be/JPV2l2pMAqs Smart speakers are the fastest growing consumer technology since the smartphone. Up to 50% of searches will be done by voice in
- [What is Voice Marketing?](https://emilybinder.com/marketing/what-is-voice-marketing/) - Definition: Voice Marketing is the strategies and tactics used to reach your target audience through voice-enabled devices powered by AI voice assistants.
- [Trick: How to Hear Alexa Flash Briefing on Your Phone (No Echo Required)](https://emilybinder.com/technology/trick-how-to-hear-alexa-flash-briefing-on-your-phone-no-echo-required/) - Want to listen to Alexa Flash Briefing but don't have an Amazon Echo? You can hear it on your smartphone. Here's how: Download the Amazon Mobile App if you don't already have it. Open the Amazon shopping app. On the home screen, tap the circle icon (Alexa logo) on the top right under the cart.
- [6 Best Free Marketing Tools: Save Time, Look Good (Promo Codes)](https://emilybinder.com/marketing/social-media/5-best-free-marketing-tools/) - These are the six BEST free marketing tools I use for my brands and my clients. These will save you time and make you look and sound good. All of these are free or freemium. If I have a promo link for you, it's below. Marketing tools you need to be using: Instagram "link in
- [Lesson from $1.5 Million Citi Napkin Logo (Paula Scher): Sell Ideas, Not Time](https://emilybinder.com/marketing/paula-scher-citi-napkin-logo/) - The famous $1.5 million Citi napkin logo took Paula Scher a few minutes to create. The value of your ideas has nothing to do with number of hours worked.
- [How to Build an Audience When You Have Low Social Followers (Algorithm Advantage)](https://emilybinder.com/marketing/social-media/five-social-media-tips-lead-gen/) - Follower counts don't matter anymore. Five strategies to generate leads on social media even if you have a low follower count.
- [How Chewy Creates Lifelong Customers for $30: Compassionate Marketing + Network Effect](https://emilybinder.com/marketing/chewy-marketing-lifelong-customers-branding/) - What Chewy does when a subscriber's pet passes away. Thoughtful, effective marketing strategy creates lifelong customers, builds strong brand.
- [The Six Aspects of Personal Brand, Why You Need One, and LinkedIn Headshot Tips (Podcast + Clips)](https://emilybinder.com/marketing/personal-brand-six-aspects-headshot-tips/) - Personal branding tips. 2-part mini-podcast. Bangers Only guest episode and featured clips. Headshot tips for LinkedIn.
- [Four Types of Leverage in Your Business (Naval) + Media Growth Tips](https://emilybinder.com/marketing/four-types-leverage-business-naval-media-growth/) - Insights on the four types of leverage in business outlined by Naval Ravikant. How I achieved startup profitability using free Media without Capital (bootstrapping tips).
- [Buffalo Marketing: Tips to Share Podcast Content for Max ROI](https://emilybinder.com/marketing/buffalo-marketing-podcast-tips/) - Do buffalo marketing. Otherwise you're wasting time and content. Podcasts are not just podcasts. Spotify or Apple audio is the least visible, highest-ask...
- [Dashlane Review and Promo Code for 6 Months Free](https://emilybinder.com/technology/dashlane-review-promo-code/) - Why Dashlane is my favorite password manager and VPN. Get 6 months FREE with this promo. Saving logins across devices makes life easier.
- [Millennials Making Over $200k Still Broke: Financial Advisor Messaging Tips (Modern Wealth)](https://emilybinder.com/marketing/millennials-200k-financial-advisor-messaging/) - Financial advice messaging has to evolve to match culture. Podcast: Why millennials making $200k are financially strained, the allure of over-leveraged lifestyle disasters on TV, and the evolution of financial advice / RIA messaging towards ease and time.
- [Two Phrases to Avoid in Sales / Marketing Emails](https://emilybinder.com/psychology/two-phrases-to-avoid-in-sales-marketing-emails/) - "Just following up" - common sales email language may be lowering your status. Try this instead.
- [ROI of Transparent Pricing + Marketing (Financial Advisor Fee Model)](https://emilybinder.com/marketing/financial-advisor-fee-model-pricing-marketing/) - Video podcast: 46% of HNW investors plan to change wealth management relationships in the next 2 years. Transparent pricing significantly boosts advisor success.
- [Latest Round-Up: AI Note-Taking, iOS18 Ad Hider, 10k Steps. Negotiation on FinServ Podcast.](https://emilybinder.com/technology/round-up-tips-ai-health-attention-negotiation-creativity/) - UM football and Greg Harden. AI note-taking tips: Google Gemini. iOS18 feature: 'hide ads'. FinServ Podcast. Hiking 10k steps. Protect your attention...
- [Myth Marketing is Out: Lessons from Y2K Shampoo, Cereal, and CPG (Video Podcast)](https://emilybinder.com/psychology/myth-marketing/) - Mythology is no longer a tenable marketing strategy. Myth marketing worked in the 1900s but you should change strategy at this point. I pulled some fun CPG examples but the concept applies to all industries. In fact I created this with financial services in mind, because money myths are the most pervasive and impactful. I'll
- [Phone Snubbing (Phubbing) Ruins Relationships. StandFor Shoes](https://emilybinder.com/psychology/your-phubbing-habit-ruins-relationships/) - Are you guilty of phubbing? It's rude and it's wrecking relationships. Plus why Google and Facebook may be worse for us than Coke and McDonald's.
- [Playing Online Isn't The Same](https://emilybinder.com/chess/multitasking-rots-your-brains/) - Something is lost when our transactions occur primarily digitally.
- [Getting Leads: Why Content Marketing Will Save You Money](https://emilybinder.com/marketing/social-media/getting-leads-why-content-marketing-will-save-you-money/) - You can grow your business primarily through content marketing and word of mouth instead of paid advertising.
- [How To Add Spotify Chapters / CLICKABLE Timestamps: Podcast SEO Boost](https://emilybinder.com/marketing/how-to-spotify-chapters-timestamps/) - The strongest show notes include clickable timestamps (Spotify Chapters). Similar to YouTube chapters. Chapters give podcast SEO benefits and grow audience.
- [You Want Unsubscribes: Avoid 2 Email Marketing Mistakes](https://emilybinder.com/marketing/you-want-unsubscribes-avoid-2-email-marketing-mistakes/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” min_height=”825px” custom_margin=”||-71px|||” custom_padding=”18px||0px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” min_height=”121.4px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]I’ll keep this really simple. Whether you’re selling a product or service or doing a nurture / drip campaign, these are the two sins of email marketing for a considered purchase or elevated brand. Mistake
- [Jackal vs Giraffe Language ("Nonviolent Communication")](https://emilybinder.com/psychology/nonviolent-communication-giraffe-jackal/) - Difficult conversation tips from Nonviolent Communication. Saying 'I feel like...' triggers defenses. Real Housewives examples!
- [The Book that Transformed Microsoft's Culture: Nonviolent Communication](https://emilybinder.com/psychology/the-book-that-transformed-microsofts-culture-nonviolent-communication/) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ admin_label=”row 1″ _builder_version=”4.22.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.22.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] Microsoft CEO Satya Nadella believes in the book Nonviolent Communication so strongly that when he was named CEO, among his first actions was to hand it out to every one of
- [Mini-Podcast Update: YouTube, Topics, and Popular Episodes](https://emilybinder.com/marketing/mini-podcast-update-youtube-topics-and-popular-episodes/) - The mini-podcast is now on YouTube! I do a short podcast every week or two about business, marketing, psychology, and related topics…
- [How You Actually Get Clients: 7 Whys to True Pain in Personal Finance](https://emilybinder.com/psychology/how-you-actually-get-clients-7-whys-to-true-pain-in-personal-finance/) - 90% of Americans stress about money. From Netflix shows to TikTok, it's clear that people are interested in personal finance and need help. But financial advisors struggle to get clients because their marketing and messaging doesn't address the real deep pain points.
- [The Beauty Advantage: Objects Over Experiences. Big Wall Decor Art Review](https://emilybinder.com/art/creative-inspiration-from-art-big-wall-decor-review/) - Big Wall Decor art review plus thoughts on: investing in beauty and daily inspiration may spark more joy than experiences. High/low art and home decor.
- [Breaking the Rules: How Inconsistency Can Benefit Your Creative Process](https://emilybinder.com/marketing/breaking-the-rules-how-inconsistency-can-benefit-your-creative-process/) - Many marketers will tell you that sharing content consistently is the key to growing an audience. But I don’t do this. And you may not need to either.
- [How To Transfer Crypto to Cold Storage: Trezor Model T Wallet Setup](https://emilybinder.com/technology/tutorials/trezor-wallet-cold-storage/) - [et_pb_section fb_built=”1″ _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}” min_height=”1429.7px”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”] You should consider moving your crypto off exchanges and onto a hardware wallet (known as cold storage). Why? Storing cryptocurrency (such a bitcoin or ethereum) on a centralized exchange like Coinbase, BlockFi, Binance and others may be convenient,
- [How to Keep Your LinkedIn Experience Spam-Free - Prevent Unwanted Invitations](https://emilybinder.com/marketing/social-media/linkedin-privacy-tips/) - [et_pb_section fb_built=”1″ _builder_version=”4.14.7″ _module_preset=”default” min_height=”825px” custom_margin=”||-71px|||” custom_padding=”18px||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” min_height=”121.4px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.14.8″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]This is the number one way to save your time and energy while using LinkedIn: Prevent spam connection requests and most unwanted sales outreach. Change your privacy settings so that only
- [Why I Moved My Bitcoin from Coinbase to BlockFi (Credit Card + Promo Codes)](https://emilybinder.com/tips-and-advice/personal-finance/why-i-moved-bitcoin-to-blockfi/) - Audiogram of Caitlin Cook’s update for Onramp Invest announcing Onramp Academy! Broadcast powered by WealthVoice (Alexa Skill CMS) I’m simply sharing what I’ve done because there are many people out there in a boat like mine, with a similar knowledge level, who may be looking for this information. Do what works for you. There are
- [Why Move Your Crypto to Cold Storage (Wallet)](https://emilybinder.com/tips-and-advice/personal-finance/crypto-cold-storage/) - Storing Bitcoin and other cryptocurrencies on an exchange like Coinbase may be convenient but it's risky. You should consider moving your cryptoassets to a hardware wallet (cold storage)...
- [78% Increase in Tweets about Personal Finance: Trends for Financial Advisor Marketing](https://emilybinder.com/marketing/social-media/personal-finance-content-marketing/) - Billions of tweets reveal tomorrow’s big movements. Let's talk about the 78% increase in content about personal finance this year on Twitter (and elsewhere). Huge opportunity. 💰 Money stigma is down, conversations are up.📱 Search is moving off Google, onto social (especially TikTok and Instagram for Gen Z). You can use this trend to your
- [Standing Desk Review: Ergo Desktop Hybrid Kangaroo (Updated 2022)](https://emilybinder.com/health-2/ergonomics/review-ergo-desktop-hybrid-kangaroo-standing-desk/) - Before you buy a standing desk, read this review of Ergo Desktop's Hybrid Kangaroo made for a monitor and laptop setup.
- [From the Pampers to the Depends: Content Marketing + Time = Brand Success](https://emilybinder.com/marketing/branding-pampers-to-depends/) - Brand is built in the subconscious over time. If you're selling a considered purchase (an expensive good or important service) you have to start early and commit to creating long term content.
- [You Need All Three: Ethos, Pathos, and Logos in Marketing](https://emilybinder.com/psychology/ethos-pathos-logos-marketing/) - If you're deficient in any one of these pillars of persuasion, it's difficult to get anyone to believe you or care what you have to say. Mini podcast series on Aristotle's ethos, pathos and logos for marketing.
- [Why a 1960s Ad Man Understood Social Media Better Than You](https://emilybinder.com/marketing/social-media/why-a-1960s-ad-man-understood-social-better-than-you/) - Long before Twitter, 1960s ad rebel Howard Gossage believed advertising should be a conversation. What marketers must remember: respect your audience.
- [Best Video Podcast Equipment for Zoom - 2021 Amazon List](https://emilybinder.com/marketing/voice-marketing/best-video-podcasting-equipment-zoom-2020/) - The best video podcasting setup for Zoom is easy. Setup video and list of equipment to make you look and sound great. Microphone, webcam, lighting.
- [The Most Helpful Kind of Startup Advice: Kate Bradley Chernis from Lately.AI](https://emilybinder.com/career/the-most-helpful-kind-of-startup-advice-kate-bradley-chernis-from-lately-ai/) - You never know which introductions will be forgotten and which will be game changers. I've watched Lately.ai grow. I've seen big brands like Microsoft adopt it, seen GaryVee rely on it, seen Lately's ARR explode. I've referred clients who now rave about the tool that makes their social media content creation so fast and easy. But only now do I understand the level of grit it took for Kate to build her startup, her product, her team. Without going into too much detail about what happened this week and how I know this, just believe me that she has motor oil in her veins.
- [Voice Marketing and Screen Lock - Twenty Over Ten](https://emilybinder.com/marketing/voice-marketing-and-screen-lock-twenty-over-ten/) - It’s Noisy Out There With average daily screen time at 11 hours, we’re inundated with content. Media is a business whose product is your attention and whose customers are advertisers. That’s the digital content model we have today. The primary ways we get content online are seemingly free because they are ad-supported. The algorithms in
- [How to Use Spotify Playlists to Grow Podcast Plays - Guest SEO Hack](https://emilybinder.com/marketing/social-media/how-to-use-spotify-playlists-to-grow-podcast-plays-guest-seo-hack/) - How can you get more listens over time when you're a podcast guest? Here is a hack using Spotify playlists to improve your personal brand SEO for podcasts.
- [The Story Behind The THX Deep Note](https://emilybinder.com/technology/the-story-behind-the-thx-deep-note/) - THX's The Deep Note remains one of the most recognizable sonic identities in the world. Where did it come from?
- [Four Advertising Mistakes and One Solution: Content Marketing](https://emilybinder.com/marketing/four-advertising-mistakes-and-one-solution-content-marketing/) - Avoid these four advertising mistakes and learn the one solution to make your marketing more effective long term. This video features:
- [Instagram Privacy Tips and FAQ](https://emilybinder.com/technology/instagram-privacy-tips-and-faq/) - Click for the best Instagram privacy tips to keep you safe. How to manage multiple accounts, block users, delete pictures, share posts. Best 3rd party apps.
- [Instagram Tips: Liking and Unliking](https://emilybinder.com/technology/instagram-tips-liking-and-unliking/) - You accidentally liked a picture on Instagram. Will they know if you like then unlike their photo? Push and pull notifications - how it works.
- [Why Quibi is Really Failing](https://emilybinder.com/technology/why-quibi-is-really-failing/) - Despite the hype, the new mobile streaming content service Quibi had only managed to attract 1.3 million active users out of a paltry 3.5 million downloads as of May 2020. The founders blame the coronavirus outbreak for the failure to attract viewers — is that a fair assessment? Read more: Jeffrey Katzenberg and Meg Whitman
- [Top 4 Reviews: Standing Desks and Ergonomic Products](https://emilybinder.com/health-2/ergonomics/reviews-standing-desks-and-ergonomic-products-index/) - You need honest, quality reviews when purchasing ergonomic products. Your health is on the line. I've been reviewing standing desks, floor mats, balance boards, and compression socks since 2012 before everyone was worried about sitting. Read more about why you should get a sit-stand desk. My Top 4 Ergonomic Reviews: Review: Ergo Desktop Hybrid Kangaroo
- [How To Turn On Google Chrome Voice Search](https://emilybinder.com/technology/how-to-turn-on-google-chrome-voice-search/) - Troubleshoot: enable Google Chrome Voice Search. How to grant Google permission to your microphone and adjust Adobe Flash Player Global Privacy Settings. Windows 7.
- [Desire and Shame: 6 Years of Answering Instagram FAQ](https://emilybinder.com/technology/six-years-of-answering-instagram-user-questions/) - I provided the original Instagram FAQ. 700+ comments later, here's what I've learned about human frailty, desire, shame, and searching.
- [My First Boss](https://emilybinder.com/marketing/my-first-boss/) - I met Kris Hart in August 2009. I had graduated from Michigan a year before and just moved to Atlanta on a whim without a job or any connections...
- [How to File an LLC - Best Tips No One Told Me](https://emilybinder.com/tips-and-advice/how-to-file-an-llc-best-tips-no-one-told-me/) - Save time and money with the LLC tips I wish I'd known: whether to use LegalZoom to file, which state, registered agent, and more.
- [Standing Desk Product Reviews: Desks, Mats, Socks (Part 2)](https://emilybinder.com/health-2/standing-desk-reviews-desks-floor-mats-socks-part-2/) - For your health: the best standing desks, accessories like anti-fatigue floor mats, and compression socks. Get pricing and everything you need to know.
- [Girl Scout Cookies: Millennials Won't Bite](https://emilybinder.com/marketing/girl-scout-cookies-millennials-wont-bite/) - Girls Scouts should align their flagship activity, selling cookies, with mission to make the world a better place. RFP cookie contract to pro-social bakeries.
- [How to Manage LinkedIn Privacy - Stop Sharing Your Contacts](https://emilybinder.com/technology/how-to-manage-linkedin-privacy-settings-remove-imported-contacts/) - How LinkedIn knows the People You May Know: You may have unknowingly granted access to all of your contacts and emails. How to secure your profile.
- [FluidStance Level Review](https://emilybinder.com/health-2/fluidstance-level-review/) - Standing beats sitting - no question about it. But how can we stand better? Read my review of the Level, an ergonomic balance board for standing desks.
- [Target With Digital Then Lick a Stamp](https://emilybinder.com/marketing/social-media/target-with-digital-then-lick-a-stamp/) - Digital marketing has become so personalized that it doesn't feel personal anymore. Try a snail mail throwback. How Houlihan's reached me.
- [5 Resources to Help You Learn UX](https://emilybinder.com/marketing/5-resources-to-help-you-learn-ux/) - Are you a UX beginner? Start with these 4 great articles about UX design and copywriting plus one invaluable book about writing.
- [Ergodriven Topo Mat Review - Inspired by Nature](https://emilybinder.com/health-2/ergonomics/ergodriven-topo-mat-review-inspired-by-nature/) - How Topo solves the hidden problem of standing desks. Bring a bit of nature to your office. Click to read an honest product review.
- [Why I'm a Rude Shopper](https://emilybinder.com/marketing/why-im-a-rude-shopper/) - When shopping, I do one thing which may make me seem rude, but it's for a good reason.
- [The Budget Keeper: Three Money Saving Tips for Your Twenties](https://emilybinder.com/tips-and-advice/the-budget-keeper-three-money-saving-tips-for-your-twenties/) - Don't follow the herd: these three tips will save you the most money with the least effort in your early twenties and beyond.
- [MacBook vs. MacBook Air: Which should you buy?](https://emilybinder.com/technology/macbook-vs-macbook-air-which-should-you-buy/) - Which Mac laptop is best for you? Review of MacBook butterfly keyboard, Retina Display. Why buy refurbished and pay with this credit card for max cash back.
- [Travel for Free on Credit Card Points - The Chase Trifecta](https://emilybinder.com/technology/tutorials/travel-for-free-on-credit-card-points-the-chase-trifecta/) - Maximize credit card points to TRAVEL for free. Learn the Chase Trifecta strategy. Simple explainer video and instructions.
- [My OG Etsy Shop - An Ecommerce Education](https://emilybinder.com/marketing/my-og-etsy-shop-accidental-ecommerce-education/) - This is the story of my Etsy shop from the early days of selling handmade online. It's also how I cut my teeth in online marketing and ecommerce. In 2009, I had recently graduated from the university of Michigan and had Fridays off from my job at a the Aggression research lab studying the impact
- [Salary Negotiation Tips - Why Your Current Salary is Like Your Weight](https://emilybinder.com/tips-and-advice/salary-negotiation-tips-why-your-current-salary-is-like-your-weight/) - "So, where are you now in terms of salary?" Never answer this question in a job interview. Ladies, we need to avoid showing our cards. Handle your reply so you can make more money at your next job.
- [Two Simple Career Tips with Big Impact](https://emilybinder.com/tips-and-advice/two-simple-career-tips-with-big-impact/) - Harry knows how to get a good job. Sandra knows how to keep a good job. Here's what they taught me.
- [Three Reasons a Standing Desk Will Save Your Life (Part 1)](https://emilybinder.com/health-2/three-reasons-a-standing-desk-will-save-your-life-part-1/) - Why you should have a standing desk. How to increase productivity, prevent weight gain, and decrease risk of cancer and heart disease.
- [Six Lessons on Health and Happiness (Part 1)](https://emilybinder.com/psychology/six-lessons-on-health-and-happiness-part-1/) - Deleting Facebook, boxed wine, a pedometer, and more. Six things I learned in 2016 about health, happiness, social life, and apps.
- [How to Avoid Being Taxed Twice! Use LLC to Write Off Business Expenses](https://emilybinder.com/tips-and-advice/how-to-avoid-being-taxed-twice-use-llc-to-write-off-business-expenses/) - Avoid taxes - legally. Learn why an LLC lets you write off business expenses to lower your tax bill. Get valuable tips from a business owner who saves money.
- [Pricing Marketing and Advertising Services](https://emilybinder.com/marketing/pricing-marketing-and-advertising-services/) - Doctors, lawyers, and journalists have codes of ethics. They are trained on and continually reminded of their ethics guidelines. Advertisers don’t have standard ethics. But we're responsible for influencing culture, which is huge. Doctors and lawyers charge fees that clients rarely (and really can’t) contest. $85 for a 2-minute consult? Sure, Doc. Swipe my card.
- [Beetle Moment Marketing Podcast](https://emilybinder.com/podcast-2/beetle-moment-marketing-podcast/) - A top rated voice first marketing podcast. Available on all major podcast apps and Alexa.
- [Antisocial Virtual Reality - Retinas Deep](https://emilybinder.com/technology/antisocial-virtual-reality-retinas-deep/) - We can strike a balance between losing human connection and benefiting from a virtual world like OASIS in Ready Player One.
- [Ingredient Debate: Southern Pecan Pralines](https://emilybinder.com/food/ingredient-debate-southern-pecan-pralines/) - How to make pecan pralines. The key is in timing and quick movement. Ingredients vary but I prefer using evaporated milk.
- [Digital Scars](https://emilybinder.com/technology/digital-scars/) - What does the expanding digital landscape, diminishing privacy, and permanent record of every action online do to the human soul?
- [Unfriend Energy Drainers: Social Media Self-Care](https://emilybinder.com/marketing/social-media/unfriend-energy-drainers-social-media-self-care/) - How to take care of your precious mental and emotional energy online. Be selfish and don't worry about people who aren't really your friends.
- [GDPR: Fixing the Marketing Plane While It's Flying](https://emilybinder.com/marketing/social-media/gdpr-fixing-the-marketing-plane-while-its-flying/) - Here is what GDPR really means for the future of marketing and business.
- [How to Choose Where You Live](https://emilybinder.com/tips-and-advice/how-to-choose-where-you-live/) - The city you live in directly impacts your happiness. Why I rebooted my life, sold everything, and started over - and you can . too.
- [Nextdoor - Monetizing at Users' Expense](https://emilybinder.com/technology/nextdoor-monetizing-at-the-expense-of-users/) - Nextdoor fills a need that Facebook can't, but it sorely needs to improve UX. Why social proof and trust are unique on Nextdoor.
- [BeanCast 476: So Very Gassy](https://emilybinder.com/podcast-2/beancast-476-so-very-gassy/) - Should brands be our friends? How do we prevent our ads from being served on racist internet radio? Should children use Facebook Messenger for Kids?
- ["Work Hard Play Hard" - Clue to a Bad Startup Job](https://emilybinder.com/career/work-hard-play-hard-clue-to-a-bad-startup-job/) - When you see the phrase "Work hard play hard" in a job description, run the other way. It's common in startup recruiting and it's usually bad news for candidates and employees in regards to company culture, work life balance, and compensation. Startups often want cheap labor and with phrases like this, they'll promote their fast
- [Know Your Rights - Raw Daily Vlogs about Finance, Career, and Health](https://emilybinder.com/tips-and-advice/know-your-rights-raw-daily-vlogs-about-finance-career-and-health/) - Just started an experiment: https://www.youtube.com/watch?v=lFWNkxTi4vA&list=PL7vJ00pA5bhEuHnRCzNnAEtx3uy_vvwuN Know your rights, look them up, and stand up for yourself. In this two-week daily vlog experiment I will take you through whatever is going on TODAY IN MY LIFE that we can learn something from. Little to no editing, little to no makeup, more raw. Categories: Finance, health, and
- [BeanCast 483: Flushing Hamsters](https://emilybinder.com/podcast-2/beancast-483-flushing-hamsters/) - Had fun debating Super Bowl ad reviews and Elon Musk's Starman stunt. Listen here My favorite parts: Ram Trucks co-opting MLK is a bigger problem than most realize. Check out the re-done ad with the other part of his sermon. The greater meaning behind the epic SpaceX/Tesla launch (it's much more than a stellar car
- [Banning Bikinis and Booze - Advertising, Censorship, and Sexism - Episode 21 - The Digital Dive Podcast](https://emilybinder.com/podcast-2/banning-bikinis-and-booze-advertising-censorship-and-sexism-episode-21-the-digital-dive-podcast/) - Advertising, censorship, sexism, media. Where should we draw the line between free speech and offensive content? Does controversy and ad banning empower content or spark an important dialogue?
- [Your Product Isn't Safe](https://emilybinder.com/technology/your-product-isnt-safe/) - Never assume your product is safe from a disruptive, better solution. Apple's iPod/iTunes revolutionized digital music. Disrupt your own industry before someone else does.
- [Copyright Alert System Cracks Down on Piracy, Outlook.com War on Gmail - Episode 15](https://emilybinder.com/podcast-2/copyright-alert-system-cracks-down-on-piracy-outlook-com-war-on-gmail-episode-15/) - The Copyright Alert System: MPAA, content stakeholders and ISPs team up to curb illegal downloads. Microsoft launches Outlook.com email to compete with Gmail.
- [Exaggerated Growth of Google Plus](https://emilybinder.com/technology/exaggerated-growth-of-google-plus/) - The social marketing niche seems disenchanted with Google+. Can we cure our Facebook addiction? It doesn't matter. Quality content lives on Google+.
- [BeanCast 434: Our Dander Is Up](https://emilybinder.com/podcast-2/beancast-434-our-dander-is-up/) - Topics- Evolving the Hyperlink, A Reluctant Super Bowl, The Instant Economy, State of Social Discovery.
- [BeanCast 452: More Sketchy Studies](https://emilybinder.com/podcast-2/beancast-452-more-sketchy-studies/) - Do you really turn to the Facebook app when commercials come on? Guess what is the biggest hurdle for people-based marketing - hint: it's not tech debt.
- [BeanCast 441: Garanimals for Advertising](https://emilybinder.com/marketing/beancast-441-garanimals-for-advertising/) - Credibility problems faced by agencies, why sudden support for digital vs TV, how Google can resolve extremist problems, new ANA demands for transparency.
- [BeanCast 458: The Least Amount of Work Possible](https://emilybinder.com/podcast-2/beancast-458-the-least-amount-of-work-possible/) - Show notes and my takeaways from our panel discussion of influencer marketing, Facebook video ads, Twitter ads, and GIFs. Listen to the podcast.
- [BeanCast 465: Sulking and Condescension](https://emilybinder.com/podcast-2/beancast-465-sulking-and-condescension/) - Marketing cloud solutions, whether the great video migration was a mistake, why agencies insist on their models, when digital will finally evolve the TV spot.
- [BeanCast 469: Meditation for All](https://emilybinder.com/podcast-2/beancast-469-meditation-for-all/) - Lack of adequate brand loyalty strategies, regulating online political ads, and calling out sexual harassment in the workplace.
- [Gamification: My Coke Rewards](https://emilybinder.com/marketing/gamification-my-coke-rewards/) - Brands use gamification to collect customer data, engender brand loyalty, and engage users. Customers play games because it's human nature. My Coke Rewards.
- [Texting During Dinner: Multitasking, FOMO, and Smartphone Etiquette](https://emilybinder.com/technology/texting-during-dinner-multitasking-fomo-and-smartphone-etiquette/) - Half of U.S. adults own a smartphone or tablet. We're always on. New technology brings multitasking and a need to redefine etiquette. Let's focus on one task: humans.
- [How a WTF Moment Became the New Normal - StandFor Interview](https://emilybinder.com/technology/how-a-wtf-moment-became-the-new-normal-standfor-interview/) - How and why we use technology as an escape from boring or awkward moments. You can trace it back to one moment. Here's how to stop the addiction.
- [How to Download Instagram Pictures](https://emilybinder.com/technology/tutorials/how-to-download-instagram-pictures/) - Two ways to download Instagram photos to your computer or phone.
- [Why People Spend Hours Writing Product Reviews](https://emilybinder.com/psychology/why-consumers-waste-hours-writing-product-reviews/) - When the only compensation is a tiny virtual badge, why do consumers bother publishing reviews to help others? What motivates social network sharing.
- [Speaking at Georgia Southern University - PR and Comms Class](https://emilybinder.com/speaking/speaking-at-georgia-southern-university-pr-and-comms-class/) - What I told college students interested in PR and social media careers
- [Miss USA... still?](https://emilybinder.com/psychology/miss-usa-still/) - These women choose to compete, but the competition is a problem.
- [Your Life History on Demand](https://emilybinder.com/technology/your-life-history-on-demand/) - Prediction: Alexa will provide a rich picture of who you were, who you are, and who you will become.
- [Health Risks of Cell Phones - Interview: Dr. Carrie Madej. The Digital Dive Podcast - Episode 30](https://emilybinder.com/podcast-2/health-risks-of-cell-phones-interview-dr-carrie-madej-the-digital-dive-podcast-episode-30/) - Emily Binder interviews Dr. Carrie Madej: Smartphone health risks, iPhone and cancer, EMFs, wireless devices. Photographer Kevin Griggs shares Triggertrap & photo app Tips on Tap.
- [Millennials in the Workplace - AMA Atlanta Panel](https://emilybinder.com/speaking/millennials-in-the-workplace-ama-atlanta-panel/) - AMA panel discussion busting myths about millennials in the workplace. How to manage millennial employees. Research by IBM Institute for Business Value.
- [Social Engagement Summit](https://emilybinder.com/speaking/social-engagement-summit/) - The Social Engagement Summit 2014 highlighted the reasons and benefits companies should embrace proactive or reactive engagements on social media.
- [Book Review: "Delight Your Customers" by Steve Curtin](https://emilybinder.com/marketing/book-review-delight-your-customers-by-steve-curtin/) - Most people answer the question "What do you do?" incorrectly. Get the best takeaways from Steve Curtin's marketing book about how to delight customers.
- [The Rules for Everything](https://emilybinder.com/chess/the-rules-for-everything-ever/) - 25 rules from How Not to Play Chess by Eugene A. Znosko-Borovsky in 1949. These rules apply to life.
- [Why We Hate Skyler White](https://emilybinder.com/psychology/why-we-hate-skyler-white/) - Sexist media culture or storytelling? Is hatred for TV wives like Skyler White tied to lack of powerful women in leadership roles. Miss Representation film facts.
- [Marketing to Baby Boomers](https://emilybinder.com/marketing/social-media/marketing-to-baby-boomers/) - Baby Boomer social media use and America's community breakdown. Millennial attention span: why we like Twitter. Facebook marketing to older adults.
- [SOS- Save Our Shores](https://emilybinder.com/food/sos-save-our-shores/) - Today I stumbled onto an Etsy seller, Gypsy Charms Jewelry, via the Greater New Orleans Foundation website. She has listed an SOS necklace with the proceeds from the sale of this necklace going to The Gulf Coast Oil Spill Fund. It's a lovely necklace and I applaud this seller and all the other Etsyers supporting
- [Etsy in 1847- Pioneer of Ephemera, Esther Howland](https://emilybinder.com/aajb-blog/etsy-in-1847-pioneer-of-ephemera-esther-howland/) - Esther Howland graduated Mount Holyoke College in 1847. She is the origin of modern valentines. Howland created a business marketing ornate valentines.
- [How to be Fascinating - Sally Hogshead](https://emilybinder.com/psychology/how-to-be-fascinating/) - Think of a brand you love. Why are you fascinated by the brand's image or values or product? Fascinate by Sally Hogshead explains. Triggers of fascination.
- [How to Use Instagram iPhone App](https://emilybinder.com/technology/how-to-use-instagram-iphone-app/) - App tutorial- how to use Instagram for iPhone. Edit photos, apply filters, email pictures, share on social networks Twitter, Facebook, Flickr, friends.
- [Serenbe- Buckhead Betty Turns Green](https://emilybinder.com/food/serenbe-buckhead-betty-turns-green/) - Experiences in Serenbe, Georgia. Comparison to wealthy Atlanta neighborhood of Buckhead and how green community is trendy. The Hil restaurant review.
- [Technology Means Fair Play - Parking Apps](https://emilybinder.com/technology/fair-play-wins-parking-meter-apps/) - NYC offers mobile payment for parking meters - and refunds. Customers increasingly expect transparency and fairness. Companies that play fair will survive.
- [Foodstuff Marketing - Part 2](https://emilybinder.com/food/foodstuff-marketing/) - Trix of the marketing trade: amidst rising obesity rates, irresponsible junk food cereal brands message health and activity while being nutritionally devoid.
- [Facebook Vs. Google Means No Hiding](https://emilybinder.com/marketing/social-media/facebook-vs-google-means-no-hiding/) - More about Facebook privacy and idiot users. From NYTimes article: Company Accused of Firing Over Facebook Post "...The case involves Dawnmarie Souza, who had to prepare a response to a customer’s complaint about her work... Ms. Souza then mocked her supervisor on Facebook, using several vulgarities to ridicule him, according to Jonathan Kreisberg, director of the
- [Native Ads and Wearable Technology - Episode 25 - The Digital Dive Podcast](https://emilybinder.com/podcast-2/native-ads-and-wearable-technology-episode-25-the-digital-dive-podcast/) - Native ads on Instagram: Don't be irrelevant and don't be creepy. Wearables: how will social etiquette adjust for Google Glass, iWatch, the Intimacy Dress, etc.? Is technology killing conversation? Tips on Tap: Tile app; Lark sleep app; Drinkify.org.
- [Vine vs. Instagram Video and Lulu's Controversial "Yelp for Men" App - Episode 22 - The Digital Dive Podcast](https://emilybinder.com/podcast-2/vine-vs-instagram-video-and-lulus-controversial-yelp-for-men-app-episode-22-the-digital-dive-podcast/) - New Instagram video feature challenges Vine's market dominance. Controversial app Lulu lets women anonymously rank ex-boyfriends by non-consensually using their Facebook profiles. Swackett is a rad weather app and LinkedIn is sharing the articles you read.
- [Reduce Commerce Friction: Travel and Hospitality](https://emilybinder.com/marketing/reduce-commerce-friction-travel-and-hospitality/) - Smart travel brands are offering more high tech amenities than free WiFi. Airlines, hotels, car rental, resorts must reduce commerce friction or die.
- [Snapchat Marketing: Doing What?](https://emilybinder.com/marketing/snapchat-marketing-doing-what/) - Lots of hype but what defines success for brands on Snapchat? Not only do the messages disappear, attention span of Millennial target is shortest on the planet.
- [Lucky Charms: Wireless Power to Fly - Part 1](https://emilybinder.com/food/lucky-charms-wireless-power-to-fly/) - In this digital age, Lucky the Leprechaun gives kids a simple but fun box activity that requires no electricity. What would it take to make health poser brands like Kellogg's and General Mills replaced their partially hydrogenated oils with real ingredients?
- [Can Twitter Gauge Happiness?](https://emilybinder.com/technology/can-twitter-gauge-happiness-technological-anthropology/) - Twitter is useful for marketing and sociology: study examines happiness based on tweets: hedonometer. Twitter sentiment may predict the economy.
- [Web 3.0 Big Bang and Crunch - Part 1](https://emilybinder.com/technology/web-big-bang-and-crunch-0-part-1/) - Internet of Things is coming. Web 2.0 users are prolific content creators and UGC rules with social. But the universe is a series of bangs and crunches.
- [Millennials Can't Play Dodgeball - Episode 20 - The Digital Dive Podcast](https://emilybinder.com/podcast-2/millennials-cant-play-dodgeball-episode-20/) - Millennials: scrutinized, fascinating, controversial. A bunch of overly coddled narcissists? Or the highly educated, tolerant, tech-savvy hope for our future? Statistics and anecdotes about Echo Boomers. Yahoo acquires Tumblr.
- [Target Customer Service and Faxing Twitter: Illusion of Hard Copy as Fraud Prevention](https://emilybinder.com/technology/faxing-twitter-illusion-of-hard-copy-as-fraud-prevention/) - In the digital age, customers are still forced to fax or mail hard copy information to companies. Illusion of hard copy as safer than digital is antiquated and annoying.
- [Gmail's New Inbox Threatens Email Marketing; Gamer Dads Hack Away Gender Roles - Episode 23 - The Digital Dive Podcast](https://emilybinder.com/podcast-2/gmails-new-inbox-threatens-email-marketing-gamer-dads-hack-away-gender-roles-episode-23-the-digital-dive-podcast/) - Gmail's new inbox layout with tabs poses a threat to email marketers. Garmin HUD. Gamer dads hack Nintendo games, reverse gender roles for daughters. FxCamera, Clapmera.
- [Modern Music: The Money at the End of the Rainbow](https://emilybinder.com/technology/modern-music-the-money-at-the-end-of-the-rainbow/) - Don't make fans pay for music; let them pay, says Amanda Palmer. Radiohead blazed the trail of online album release with a pay-what-you-want model. Can it work?
- [Google Now for iOS, Amazon vs. Netflix, & Surprising Twitter Study - Episode 19](https://emilybinder.com/podcast-2/google-now-for-ios-amazon-vs-netflix-surprising-twitter-study-episode-19/) - Netflix and Amazon square off in the online TV space; Google Now comes to iOS, & surprising new Twitter study on the top 25 most engaged brands.
- [CYBER ATTACK! - Episode 18 - The Digital Dive Podcast](https://emilybinder.com/podcast-2/cyber-attack-episode-18-the-digital-dive-podcast/) - Major corporations and governments fall victim to cyber attacks daily. Emergency Twitter, Spamhaus, cloud security, hackers. How we plan for cyber attacks.
- [Love in the Digital Age: The Good, the Bad, & the Ugly - Episode 16](https://emilybinder.com/podcast-2/love-in-the-digital-age-the-good-the-bad-the-ugly-episode-16/) - Technology has radically changed dating and relationships - for better and for worse. Social media privacy, online dating, dealing with breakups in the digital age.
- [Super Bowl Ads, Netflix's TV Binge-Watching Model & the Content Renaissance - Episode 14](https://emilybinder.com/podcast-2/super-bowl-ads-netflixs-tv-binge-watching-model-the-content-renaissance-episode-14/) - Most social TV event ever: Super Bowl 2013 ads engage viewers on social media, Netflix game-changing business model, TV renaissance, future media consumption.
- [Fraley v. Facebook: A User Win? - Episode 13](https://emilybinder.com/podcast-2/fraley-v-facebook-a-user-win-episode-13/) - Fraley v. Facebook lawsuit challenges Facebook's use of users' likenesses and actions in sponsored stories. Who wins in the $20M settlement, and cy pres?
- [Facebook Fake Accounts, Timeline Changes, and Your Digital Legacy - Episode 12](https://emilybinder.com/podcast-2/facebook-fake-accounts-timeline-changes-and-your-digital-legacy-episode-12/) - Fake Facebook accounts- prevalence and types. Upcoming changes to Facebook Timeline. Preparing your digital assets for death: social media will and estate.
- [Zoroaster Interview: Dan Scanlan on Digital Music Distribution - Episode 9](https://emilybinder.com/podcast-2/zoroaster-interview-dan-scanlan-on-digital-music-distribution-episode-9/) - Interview with Dan Scanlan, drummer of Zoroaster. Music in the digital age: distribution, artist compensation, Internet radio, YouTube ad revenue, iTunes, Pandora
- [Fake Online Reviews, Mobile in 2013 and Kindle Fire HD vs. iPad - Episode 11](https://emilybinder.com/podcast-2/fake-online-reviews-mobile-in-2013-and-kindle-fire-hd-vs-ipad-episode-11/) - Future of fake online reviews (Yelp, Google+); Kindle Fire HD vs. iPad 2; tech industry hopes for 2013. Download Instagram photos. Hide your full name on Foursquare.
- [Social Media Blunder? Going Dark During A Crisis: NRA & Sandy Hook](https://emilybinder.com/marketing/social-media-blunder-going-dark-during-a-crisis-nra-sandy-hook/) - Following the Sandy Hook school shooting, the NRA took down its Facebook page. Was this a social media blunder during a PR crisis or a strategy?
- [What to Do When Phone Falls in Water + Social Media Catastrophes of 2012 - Episode 10](https://emilybinder.com/podcast-2/what-to-do-when-phone-falls-in-water-social-media-catastrophes-of-2012-episode-10/) - What to do if you drop your phone in water. The biggest social media blunders of 2012. Managing a brand on Twitter - what not to do. PR crisis advice.
- [Xbox Music, Microsoft Surface, and Avoiding Death-by-Cubicle - The Digital Dive Podcast Episode 6](https://emilybinder.com/podcast-2/xbox-music-microsoft-surface-and-avoiding-death-by-cubicle/) - Spotify, Pandora, and Xbox Music. Microsoft launches the Surface tablet and Windows 8. Mobile payments, Square, LevelUp. How to avoid a deadly office environment.
- [Ask Forgiveness, Not Permission: iOS6, Futuristic Hiring, App Privacy Pitfalls - The Digital Dive Podcast Episode 4](https://emilybinder.com/technology/ask-forgiveness-not-permission-ios6-futuristic-hiring-app-privacy-pitfalls-episode-4/) - iOS 6 update: Apple Maps, user data privacy within apps; future hiring and Big Data - talent management; LinkedIn iPhone app issues, Facebook iPhone integration
- [Facestagram (Facebook + Instagram) - The Digital Dive Podcast Episode 2](https://emilybinder.com/technology/the-digital-dive-podcast-episode-2/) - Instagram and Facebook updates, pros and cons of Instagram Photo Maps, Facebook’s acquisition of Instagram. Future of Facestagram.
- [Digital Presidents, Skeuomorphism, and Commerce With a Side of Content - The Digital Dive Podcast Episode 7](https://emilybinder.com/marketing/digital-presidents-skeuomorphism-and-commerce-with-a-side-of-content/) - Scott Forstall and Apple Maps, Skeuomorphism, electronic voting, and commerce as content.
- [U-Turn Into a Tech-Speak Future - The Digital Dive Podcast Episode 5](https://emilybinder.com/podcast-2/u-turn-into-a-tech-speak-future-episode-5/) - Are texting and techspeak killing the English language? Google Shopping moved to the More menu; harms SEO for small business, Etsy. Apple Maps a true blunder.
- [Sense of Entitlement- The Digital Dive Podcast Episode 1](https://emilybinder.com/technology/the-digital-dive-podcast-episode-1/) - Punchy podcast dives into what's happening in digital: social media, marketing, technology, apps, guilty tech pleasures, the human ego in a networked world.
- [Murder Kroger and Mobile Payments - The Digital Dive Podcast Episode 3](https://emilybinder.com/podcast-2/the-digital-dive-podcast-episode-3/) - Emily & Melanie complain about current mobile payment technology holding them back. Apple Samsung patent suit, Pandora, mobile payment and banking apps, NFC.
- [Twitstagram, Facebook iOS 6 Privacy Nightmare, and the Internet Down Under - The Digital Dive Podcast Episode 8](https://emilybinder.com/podcast-2/twitstagram-facebook-ios-6-privacy-nightmare-and-the-internet-down-under-the-digital-dive-podcast-episode-8/) - Twitter to add Instagram photo filters, Facebook mobile number and email privacy issues on iOS 6, Australia Internet censorship. How to limit iOS 6 ad tracking.
- [iPhone 5 Upgrade - AT&T Customer Service (Part 1 of 2)](https://emilybinder.com/technology/iphone-5-upgrade-att-customer-service-part-1-of-2/) - Upgrading to iPhone 5: AT&T shipping address must match billing address unless you order by phone. AT&T customer service does not reward loyalty.
- [iPhone 5 Upgrade - AT&T Customer Service (Part 2 of 2)](https://emilybinder.com/technology/iphone-5-upgrade-att-customer-service-part-2-of-2/) - Why upgrade to iPhone 5: I deserve it and I got the 32GB version so I can continue to over-multitask and text-walk into fountains without sacrificing speed.
- [Why Google +1 Can Suck and Still Be Good](https://emilybinder.com/marketing/why-google-1-can-suck-and-still-be-good/) - Google +1 button is meant to rival Facebook Like button. Google rolling into social may be farfetched, but +1 at least is natural evolution of competition.
- [Dying of Loneliness on Facebook](https://emilybinder.com/technology/dying-of-loneliness-on-facebook/) - Social media and technology are supposed to connect us, but we are lonelier than ever before. Americans' sense of community has changed.
- [Don't Branch Out on Facebook](https://emilybinder.com/marketing/branch-out-on-facebook/) - Professional networking belongs on LinkedIn, not Facebook Branch Out. Branch Out is to LinkedIn as D3 athletics are to the 1990s Michael Jordan Chicago Bulls.
- [Frictionless Sharing on Facebook: TMI](https://emilybinder.com/technology/frictionless-sharing-on-facebook-tmi/) - Frictionless sharing apps auto post what you're listening to, watching, or reading. But friction is nature's junk filter: the time between thought and action.
- [Facebook Camera App and Instagram](https://emilybinder.com/technology/facebook-camera-app-and-instagram/) - Facebook released Camera app as they acquire Instagram. Facebook Camera can't compete with Instagram. Photos are the wrong focus as Facebook mobile fails.
- [Review of Prezi](https://emilybinder.com/technology/review-of-prezi/) - Review of Prezi.com, the zooming presentation. Leave Microsoft PowerPoint in the dust. Present ideas in a visually engaging way with Prezi.
- [Web 3.0 Big Bang and Crunch - Part 2](https://emilybinder.com/technology/web-big-bang-and-crunch-part-2/) - We'll share more online data in 0's and 1's, fewer OMGs; semantic bytes to the cloud will overshadow your banal Facebook updates in Web 3.0. AI; the continuous login.
- [Now Consumers Have First Right of Refusal](https://emilybinder.com/marketing/social-media/now-consumers-have-first-right-of-refusal/) - Why social media guru status is (and wonderfully so) like nailing jello to the wall. Difficulties of expertise in a nascent field.
- [SocialOomph.com Blog Post on Take2Digital.com](https://emilybinder.com/technology/socialoomph-com-blog-post-take-2-digital/) - Blog post about SocialOomph.com service for automating social media posts to Twitter, Facebook, blogs, and more.
- [Social Media Fluency as Job Prerequisite](https://emilybinder.com/technology/social-media-fluency-as-job-prerequisite/) - Predicting future importance of all employees in an organization taking responsibility for representing their brand online and understanding Social Media.
- [Shining Stars Marketing by Kroger](https://emilybinder.com/marketing/shining-stars-marketing-by-kroger/) - Kroger's generic for Lucky Charms cereal are three teenage girls in a band: Shining Stars. They are nerdy and opposite of Miley Cyrus. They are heroes.
- [Targeting Consumer Segments in 2011](https://emilybinder.com/marketing/social-media/targeting-consumer-segments-in-2011/) - Email campaign marketing abilities that will come with richer consumer data may not be worth the investment of time or money.
- [The Game of the Century](https://emilybinder.com/chess/the-game-of-the-century/) - 1956 chess match- David Byrne vs Bobby Fischer: The Game of the Century. Jonathan Salem Baskin: no new rules for social. War and chess inform life and business.
- [Paying for the Anomalous 20th Century](https://emilybinder.com/technology/paying-for-the-anomalous-20th-century/) - Social media is playing a growing key role in organizing and broadcasting protests globally. Unlike traditional media outlets, such as newspapers and television, Twitter and Facebook are difficult to control. Completely blocking them is the only choice. And that is likely to further rile dissenters.
- [Cc Multiple Social Networks and Annoy](https://emilybinder.com/marketing/social-media/cc-multiple-social-networks-and-annoy/) - Social is noisy enough: don't follow content carbon copiers. Sharing identical social status updates on different social networks: an automation travesty.
- [Get Mavericky and "Join the Conversation"](https://emilybinder.com/marketing/social-media/get-mavericky-and-join-the-conversation/) - Listening to brand conversation is one thing; eavesdropping is another. Marketers must understand what the hackneyed phrase "Join the conversation" should mean.
- [Poll: Which Twitter Bird Are You?](https://emilybinder.com/marketing/poll-which-twitter-bird-are-you/) - A deeply valuable poll: Which Twitter bird personality do you fly? Write-in contest. Video: psychology of online persona. Also, blog was getting too serious.
- [Print Yellow Pages Biased Research](https://emilybinder.com/marketing/print-yellow-pages-biased-research/) - Research scrutiny falls by wayside in digital age of anonymity and information surplus. Poorly published AT&T print yellow pages study begs accountability.
- [Eating the QR Code Cupcake](https://emilybinder.com/technology/eating-the-qr-code-cupcake/) - Why QR codes have been less popular in US. Pros and cons, obstacles to adoption. Hardlinking: Can we forget paper and go digital? Business cards, vCards
- [Alamo Drafthouse Case Study: Angry Tweets on Private Steroids CRM](https://emilybinder.com/marketing/angry-tweets-on-private-steroids-alamo-drafthouse-case-study/) - Customers voice opinions on brands more easily than ever. Negative reviews can devastate. Alamo Drafthouse spun angry customer's diatribe into marketing gold.
- [Google+ is a Search Friendly Facebook Do-Over](https://emilybinder.com/marketing/google-is-a-search-friendly-facebook-do-over/) - People abandoned cassette tapes en masse. Platforms evolve and improve. Moving from Facebook to Google Plus is feasible.
- [Depressed by Current Events? Use Marketing Tunnel Vision](https://emilybinder.com/marketing/depressed-by-current-events-use-marketing-tunnel-vision/) - We have limited attention and bandwidth for content. It's better to focus it on technology and business, on digital marketing, than depressing current events.
- [Making Decisions](https://emilybinder.com/chess/making-decisions/) - Garry Kasparov defined good and bad decisions in chess as simple predictors of the outcome. His logic is sound if you remove the human ego.
- [Oakland Cemetery](https://emilybinder.com/chess/oakland-cemetery/) - I took these photos at Atlanta's historic Oakland Cemetery. This place is a trip into Confederate and Southern history while also demonstrating the oddity of gentrification, urban decay, and evolving zoning and land use trends. Depending on where you are standing, you can see the some/all/none of: the downtown skyline, a rusty industrial railroad, a
- [7 Etsy Seller Tips](https://emilybinder.com/aajb-blog/7-etsy-seller-tips/) - Link to blog post with seven useful tips for Etsy sellers.

## Pages

- [Home](https://emilybinder.com/) - Emily Binder, marketing expert: Entrepreneur, speaker, consultant, podcast host. Explore videos, talks, executive coaching. Marketing | Branding | Technology
- [Appearances](https://emilybinder.com/shows/appearances/) - Podcasts with guest Emily Binder - marketing and technology
- [Advisory & Consulting: Marketing, Brand, Executive Coaching](https://emilybinder.com/call/) - Marketing + brand strategy consulting and coaching with Emily Binder. Personal brand, company brand, or executives.
- [Speaking](https://emilybinder.com/speaking/) - Emily Binder speaks about marketing, branding, technology and entrepreneurship.
- [About](https://emilybinder.com/about/) - About Emily Binder, entrepreneur and voice marketing leader. Podcaster, speaker, Beetle Moment Marketing founder.
- [Blog](https://emilybinder.com/blog/) - Explore marketing strategies, business insights, and tech trends with Emily Binder. Watch Voice Marketing podcast. Expert marketing tips since 2010.
- [Mini-Podcast](https://emilybinder.com/podcast/) - Award winning mini-podcast: Tips and insights on marketing, technology, branding, and business. Hosted by Emily Binder since 2018.
- [Voice Marketing](https://emilybinder.com/voice-marketing/) - Voice Marketing with Emily Binder - voice assistants, smart speakers, advertising, brands
- [Media](https://emilybinder.com/media/) - Emily Binder media appearances, news articles, podcast interviews, speaking events, awards
- [Get Email Updates](https://emilybinder.com/email/) - Get Emily's latest blog posts via email
- [Contact](https://emilybinder.com/contact/) - Emily Binder contact page. Beetle Moment Marketing
- [Clients](https://emilybinder.com/clients/) - Clients and brands Emily Binder has worked on
- [Shows](https://emilybinder.com/shows/) - Beetle Moment Marketing Podcast and Voice Marketing Flash Briefing with host Emily Binder
- [Product Reviews](https://emilybinder.com/reviews/) - Emily Binder's product reviews
- [Marketing](https://emilybinder.com/marketing/) - Social media, digital marketing, technology, chess | Emily Binder

## Categories

- [Chess](https://emilybinder.com/category/chess/)
- [Food](https://emilybinder.com/category/food/)
- [Psychology](https://emilybinder.com/category/psychology/)
- [Technology](https://emilybinder.com/category/technology/)
- [Atlanta](https://emilybinder.com/category/atlanta-the-south/)
- [AAJB Blog](https://emilybinder.com/category/aajb-blog/)
- [Art](https://emilybinder.com/category/art/)
- [Social Media](https://emilybinder.com/category/marketing/social-media/)
- [Marketing](https://emilybinder.com/category/marketing/)
- [Podcast](https://emilybinder.com/category/podcast-2/)
- [Health](https://emilybinder.com/category/health-2/)
- [Ergonomics](https://emilybinder.com/category/health-2/ergonomics/)
- [Tutorials](https://emilybinder.com/category/technology/tutorials/)
- [Book Reviews](https://emilybinder.com/category/marketing/book-reviews/)
- [Speaking](https://emilybinder.com/category/speaking/)
- [Tips and Advice](https://emilybinder.com/category/tips-and-advice/)
- [Career](https://emilybinder.com/category/career/)
- [Personal Finance](https://emilybinder.com/category/tips-and-advice/personal-finance/)
- [Voice Marketing](https://emilybinder.com/category/marketing/voice-marketing/)
- [Featured Marketing](https://emilybinder.com/category/marketing/featured-marketing/)
- [Featured Tips and Advice](https://emilybinder.com/category/tips-and-advice/featured-tips-and-advice/)
- [Featured Personal Finance](https://emilybinder.com/category/tips-and-advice/personal-finance/featured-personal-finance/)
- [Featured Career](https://emilybinder.com/category/career/featured-career/)
- [Featured Voice](https://emilybinder.com/category/featured-voice/)
- [Featured Reviews](https://emilybinder.com/category/featured-reviews/)

## Tags

- [ayn rand](https://emilybinder.com/tag/ayn-rand/)
- [books](https://emilybinder.com/tag/books/)
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- [social psychology](https://emilybinder.com/tag/social-psychology/)
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- [audio](https://emilybinder.com/tag/audio/)
- [QR Codes](https://emilybinder.com/tag/qr-codes/)
- [creative marketing](https://emilybinder.com/tag/creative-marketing/)
- [CRM](https://emilybinder.com/tag/crm/)
- [texting](https://emilybinder.com/tag/texting/)
- [web 2.0](https://emilybinder.com/tag/web-2-0/)
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- [Big Bang](https://emilybinder.com/tag/big-bang/)
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- [9/11](https://emilybinder.com/tag/911/)
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- [Prezi](https://emilybinder.com/tag/prezi/)
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- [Instagram](https://emilybinder.com/tag/instagram/)
- [apps](https://emilybinder.com/tag/apps/)
- [Kasparov](https://emilybinder.com/tag/kasparov/)
- [social networks linkedin](https://emilybinder.com/tag/social-networks-linkedin/)
- [yellow pages](https://emilybinder.com/tag/yellow-pages/)
- [market research](https://emilybinder.com/tag/market-research/)
- [online privacy](https://emilybinder.com/tag/online-privacy/)
- [retail](https://emilybinder.com/tag/retail/)
- [Steve Jobs](https://emilybinder.com/tag/steve-jobs/)
- [RFID](https://emilybinder.com/tag/rfid/)
- [social network](https://emilybinder.com/tag/social-network/)
- [user-generated content](https://emilybinder.com/tag/user-generated-content/)
- [QR code](https://emilybinder.com/tag/qr-code/)
- [gamification](https://emilybinder.com/tag/gamification/)
- [Coca Cola](https://emilybinder.com/tag/coca-cola/)
- [Playboy](https://emilybinder.com/tag/playboy/)
- [podcast](https://emilybinder.com/tag/podcast/)
- [Pinterest](https://emilybinder.com/tag/pinterest/)
- [The Digital Dive Podcast](https://emilybinder.com/tag/the-digital-dive-podcast/)
- [missmelt](https://emilybinder.com/tag/missmelt/)
- [Digital Dive](https://emilybinder.com/tag/digital-dive/)
- [NFC](https://emilybinder.com/tag/nfc/)
- [mobile](https://emilybinder.com/tag/mobile/)
- [AT&T](https://emilybinder.com/tag/att/)
- [iPhone](https://emilybinder.com/tag/iphone/)
- [iPhone 5](https://emilybinder.com/tag/iphone-5/)
- [smartphones](https://emilybinder.com/tag/smartphones/)
- [call center](https://emilybinder.com/tag/call-center/)
- [location](https://emilybinder.com/tag/location/)
- [iOS](https://emilybinder.com/tag/ios/)
- [Big Data](https://emilybinder.com/tag/big-data/)
- [Passbook](https://emilybinder.com/tag/passbook/)
- [mobile payment](https://emilybinder.com/tag/mobile-payment/)
- [e-commerce](https://emilybinder.com/tag/e-commerce/)
- [Microsoft](https://emilybinder.com/tag/microsoft/)
- [Spotify](https://emilybinder.com/tag/spotify/)
- [LevelUp](https://emilybinder.com/tag/levelup/)
- [ergonomics](https://emilybinder.com/tag/ergonomics/)
- [Apple Maps](https://emilybinder.com/tag/apple-maps/)
- [censorship](https://emilybinder.com/tag/censorship/)
- [Australia](https://emilybinder.com/tag/australia/)
- [Pandora](https://emilybinder.com/tag/pandora/)
- [DMCA](https://emilybinder.com/tag/dmca/)
- [iTunes](https://emilybinder.com/tag/itunes/)
- [etiquette](https://emilybinder.com/tag/etiquette/)
- [PR](https://emilybinder.com/tag/pr/)
- [tablets](https://emilybinder.com/tag/tablets/)
- [Yelp](https://emilybinder.com/tag/yelp/)
- [online reviews](https://emilybinder.com/tag/online-reviews/)
- [gaming](https://emilybinder.com/tag/gaming/)
- [sociology](https://emilybinder.com/tag/sociology/)
- [sentiment](https://emilybinder.com/tag/sentiment/)
- [survey](https://emilybinder.com/tag/survey/)
- [socionomics](https://emilybinder.com/tag/socionomics/)
- [Spamhaus](https://emilybinder.com/tag/spamhaus/)
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- [hackers](https://emilybinder.com/tag/hackers/)
- [cloud](https://emilybinder.com/tag/cloud/)
- [cyber threat](https://emilybinder.com/tag/cyber-threat/)
- [Anonymous](https://emilybinder.com/tag/anonymous/)
- [brands](https://emilybinder.com/tag/brands/)
- [Google Now](https://emilybinder.com/tag/google-now/)
- [Netflix](https://emilybinder.com/tag/netflix/)
- [House of Cards](https://emilybinder.com/tag/house-of-cards/)
- [Millennials](https://emilybinder.com/tag/millennials/)
- [Generation X](https://emilybinder.com/tag/generation-x/)
- [Tumblr](https://emilybinder.com/tag/tumblr/)
- [Yahoo](https://emilybinder.com/tag/yahoo/)
- [Target](https://emilybinder.com/tag/target/)
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- [UX](https://emilybinder.com/tag/ux/)
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- [Alexa](https://emilybinder.com/tag/alexa/)
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- [ecommerce](https://emilybinder.com/tag/ecommerce/)
- [keywords](https://emilybinder.com/tag/keywords/)
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- [beetle moment](https://emilybinder.com/tag/beetle-moment/)
- [app](https://emilybinder.com/tag/app/)
- [voicefirst](https://emilybinder.com/tag/voicefirst/)
- [personal finance](https://emilybinder.com/tag/personal-finance/)
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- [SaaS](https://emilybinder.com/tag/saas/)
- [password](https://emilybinder.com/tag/password/)
- [customer](https://emilybinder.com/tag/customer/)
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- [COVID](https://emilybinder.com/tag/covid/)
- [email](https://emilybinder.com/tag/email/)
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