by Emily Binder | Sep 22, 2025 | Featured Marketing, Marketing, Personal Finance, Psychology
Three video topics and 13 prompts for personal finance creators Generic advice and 45-minute PowerPoint webinar recordings won’t cut it when it comes to video marketing that converts views to leads to clients.3 Irresistible Video Ideas for Financial Advisors:...
by Emily Binder | Aug 12, 2024 | Featured Marketing, Health, Marketing, Psychology
Mythology is no longer a tenable marketing strategy. Myth marketing worked in the 1900s but you should change strategy at this point. I pulled some fun CPG examples but the concept applies to all industries. In fact I created this with financial services in mind,...
by Emily Binder | May 30, 2024 | Featured Marketing, Marketing, Psychology
“Just following up…” “Hey, just checking in…” Common sales email language that may seem polite can actually make you sound desperate, at least subconsciously. Those two email openers trigger fight or flight in the recipient because...
by Emily Binder | Feb 29, 2024 | Featured Tips and Advice, Psychology
Are you listening with jackal ears or giraffe ears? Microsoft has a $3.03 trillion market cap today and their company culture is essentially based on Nonviolent Communication. I’ll bottom line the most important part of the book with these two animal language...
by Emily Binder | May 9, 2023 | Featured Marketing, Featured Personal Finance, Marketing, Personal Finance, Psychology
This post is skinned for finance but in essence applies to any industry. If you’re not in finserv just skip to the 7 Whys Exercise at the bottom. It’s simple but effective. If your marketing isn’t working it’s probably due to ineffective...
by Emily Binder | Feb 7, 2022 | Featured Marketing, Marketing, Psychology
If you’re deficient in any one of these pillars of persuasion, it’s difficult to get anyone to believe you or care what you have to say. 2,300 years ago Aristotle developed a useful theory about the art of rhetoric. He believed that every persuasive...
