by Emily Binder | Jul 9, 2020 | Featured Reviews, Voice Marketing
YouTube is the #1 destination for podcast consumption, with 70.2% of respondents accessing podcasts there, followed by Spotify at 33.9%, according to a University of Florida study, 2019. What is the best video podcasting setup for Zoom? Logitech BRIO webcamRing...
by Emily Binder | May 23, 2020 | Featured Marketing, Marketing, Voice Marketing
Here are my best tips, surprising stats, and Dos and Don’ts for sending email. This is from our Flash Briefing week about email marketing. Each audio is about 1-3 minutes. Subscribe free to this show on Alexa or as a podcast to get new episodes about voice,...
by Emily Binder | May 20, 2020 | Marketing, Technology, Voice Marketing
Here are two observations about Dashlane, the password manager and VPN with the coolest sonic branding I’ve heard in years. (Plus you can get six months of Premium free with this link and you’re gonna want to after you read this.) 1. This is one sticky...
by Emily Binder | Nov 21, 2019 | Featured Marketing, Marketing, Voice Marketing
Voice Marketing definition: Voice Marketing is the strategies and tactics used to reach your target audience through voice-enabled devices powered by AI assistants such as Amazon Alexa, Google Assistant, and Apple Siri. It includes sonic branding, recorded audio...
by Emily Binder | Oct 19, 2019 | Featured Reviews, Featured Voice, Voice Marketing
Since I started podcasting in 2012, the technology and equipment available to anyone who wants to make a podcast or Flash Briefing has improved considerably and prices have dropped. You can get a good quality setup for a couple hundred bucks. There’s no reason...
by Emily Binder | Jan 3, 2019 | Featured Marketing, Marketing, Voice Marketing
Packaging will take on new meaning for brands, expanding from visuals into sound. Logos and text won’t be enough in a voicefirst world. In the next couple years, the visual look and feel of a brand will not be enough to compete. Packaging will be more sensory...
