by Emily Binder | May 29, 2018 | Marketing, Social Media
GDPR: let’s think bigger than the impact on email marketing databases and programmatic declines and the future Facebook Ads. More interesting: a birds eye view on the theme that strings together GDPR’s implications for marketing: Will legal jeopardy stifle...
by Emily Binder | Feb 18, 2018 | Social Media
Two parts: 1) The story of my non-friend Matt, the annoying Facebook power-user (energy drainer). 2) Your to-do: unfriend your Matt. Healthy social media boundaries that may seem rude are digital survival. 1. Background story I have an acquaintance we’ll call...
by Emily Binder | Mar 30, 2016 | Featured Marketing, Marketing, Social Media
After a MapMyRun jog last week, a Houlihan’s ad pop up promoting their Inspiralized Menu. I follow the trend toward healthier menus and food labeling transparency, so I tweeted about the ad from a marketing angle, not intending to promote the restaurant....
by Emily Binder | Oct 20, 2015 | Career, Featured Tips and Advice, Marketing, Social Media, Technology, Tips and Advice, Tutorials
You may have unknowingly granted LinkedIn access to hundreds of your contacts and emails. The confusing privacy policy and slippery UI make it difficult to tell how much data you’re sharing. It’s probably a lot more than you realize. Read on to learn how...
by Emily Binder | Apr 17, 2015 | Featured Marketing, Marketing, Social Media
Howard Gossage believed that most of the advertising of his time was manure. The Socrates of San Francisco died more than forty years ago, but his radical approach is as important now as ever. Gossage was irreverant, inquisitive, and creative. At a time when...
by Emily Binder | Dec 14, 2012 | Social Media, Technology, Tips and Advice
Social etiquette is becoming murkier everyday. Half of all adult Americans now own either a smartphone or tablet, and one-third use their mobile devices to view news stories and video clips at least weekly. -Half of U.S. adults own a smartphone or tablet, 2012 Pew...
