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You Need All Three: Ethos, Pathos, and Logos in Marketing

You Need All Three: Ethos, Pathos, and Logos in Marketing

by Emily Binder | Feb 7, 2022 | Featured Marketing, Marketing, Psychology

If you’re deficient in any one of these pillars of persuasion, it’s difficult to get anyone to believe you or care what you have to say. 2,300 years ago Aristotle developed a useful theory about the art of rhetoric. He believed that every persuasive...
The Secret to #1 Video App Vine’s Success

The Secret to #1 Video App Vine’s Success

by Emily Binder | Jan 25, 2022 | Featured Marketing, Marketing, Social Media

On April 9, 2013, Vine became the most downloaded free app within the iOS App Store. Vine let you share 6-second looping videos. 👇🏼 Watch the 1-minute marketing takeaway: What you can learn from Vine’s most brilliant, simple feature: Containers (limitations)...
The Book that Transformed Microsoft’s Culture: Nonviolent Communication

The Book that Transformed Microsoft’s Culture: Nonviolent Communication

by Emily Binder | Dec 29, 2021 | Book Reviews, Featured Reviews, Psychology

You will derive many benefits both personally and professionally from Nonviolent Communication. Microsoft CEO Satya Nadella believes in this book so strongly that when he was named CEO, among his first actions was to hand it out to every one of the company’s...
6 Best Free Marketing Tools: Save Time, Look Good (Promo Codes)

6 Best Free Marketing Tools: Save Time, Look Good (Promo Codes)

by Emily Binder | Nov 8, 2021 | Featured Marketing, Featured Tips and Advice, Marketing, Social Media

These are the six BEST free marketing tools I use for my brands and my clients. These will save you time and make you look and sound good. All of these are free or freemium. If I have a promo link for you, it’s below. Marketing tools you need to be using:...
The Most Helpful Kind of Startup Advice: Kate Bradley Chernis from Lately.AI

The Most Helpful Kind of Startup Advice: Kate Bradley Chernis from Lately.AI

by Emily Binder | Jun 4, 2021 | Career, Featured Career, Featured Marketing

You never know which introductions will be forgotten and which will be game changers. I’ve watched Lately.ai grow. I’ve seen big brands like Microsoft adopt it, seen GaryVee rely on it, seen Lately’s ARR explode. I’ve referred clients who now...
Voice Marketing and Screen Lock – Twenty Over Ten

Voice Marketing and Screen Lock – Twenty Over Ten

by Emily Binder | Apr 12, 2021 | Featured Marketing, Marketing, Voice Marketing

It’s Noisy Out There With average daily screen time at 11 hours, we’re inundated with content. Media is a business whose product is your attention and whose customers are advertisers. That’s the digital content model we have today. The primary ways we get content...
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