by Emily Binder | Jun 16, 2020 | Marketing, Technology
Despite the hype, the new mobile streaming content service Quibi had only managed to attract 1.3 million active users out of a paltry 3.5 million downloads as of May 2020. The founders blame the coronavirus outbreak for the failure to attract viewers — is that a fair...
by Emily Binder | May 23, 2020 | Featured Marketing, Marketing, Voice Marketing
Here are my best tips, surprising stats, and Dos and Don’ts for sending email. This is from our Flash Briefing week about email marketing. Each audio is about 1-3 minutes. Subscribe free to this show on Alexa or as a podcast to get new episodes about voice,...
by Emily Binder | May 20, 2020 | Marketing, Technology, Voice Marketing
Here is my review of Dashlane, the popular password manager and VPN that makes logins, online forms, entering your credit card, and more fast and easy with auto-fill. Dashlane also has the coolest sonic branding which I have to hat tip because I do voice marketing....
by Emily Binder | Nov 21, 2019 | Featured Marketing, Marketing, Voice Marketing
Voice Marketing definition: Voice Marketing is the strategies and tactics used to reach your target audience through voice-enabled devices powered by AI assistants such as Amazon Alexa, Google Assistant, and Apple Siri. It includes sonic branding, recorded audio...
by Emily Binder | Oct 19, 2019 | Featured Reviews, Featured Voice, Voice Marketing
Since I started podcasting in 2012, the technology and equipment available to anyone who wants to make a podcast or Flash Briefing has improved considerably and prices have dropped. You can get a good quality setup for a couple hundred bucks. There’s no reason...
by Emily Binder | Jan 3, 2019 | Featured Marketing, Marketing, Voice Marketing
Packaging will take on new meaning for brands, expanding from visuals into sound. Logos and text won’t be enough in a voicefirst world. In the next couple years, the visual look and feel of a brand will not be enough to compete. Packaging will be more sensory...
