by Emily Binder | Mar 21, 2022 | Featured Marketing, Marketing
Why does McDonald’s give away toys with Happy Meals? Because brand affinity is built over years by multiple touches and experiences. And the younger you start, the more likely you are to form a lifelong customer. If you get a child to love a brand, every time...
by Emily Binder | Feb 7, 2022 | Featured Marketing, Marketing, Psychology
If you’re deficient in any one of these pillars of persuasion, it’s difficult to get anyone to believe you or care what you have to say. 2,300 years ago Aristotle developed a useful theory about the art of rhetoric. He believed that every persuasive...
by Emily Binder | Jan 25, 2022 | Featured Marketing, Marketing, Social Media
On April 9, 2013, Vine became the most downloaded free app within the iOS App Store. Vine let you share 6-second looping videos. 👇🏼 Watch the 1-minute marketing takeaway: What you can learn from Vine’s most brilliant, simple feature: Containers (limitations)...
by Emily Binder | Nov 8, 2021 | Featured Marketing, Featured Tips and Advice, Marketing, Social Media
These are the six BEST free marketing tools I use for my brands and my clients. These will save you time and make you look and sound good. All of these are free or freemium. If I have a promo link for you, it’s below. Marketing tools you need to be using:...
by Emily Binder | Jun 4, 2021 | Career, Featured Career, Featured Marketing
You never know which introductions will be forgotten and which will be game changers. I’ve watched Lately.ai grow. I’ve seen big brands like Microsoft adopt it, seen GaryVee rely on it, seen Lately’s ARR explode. I’ve referred clients who now...
by Emily Binder | Apr 12, 2021 | Featured Marketing, Marketing, Voice Marketing
It’s Noisy Out There With average daily screen time at 11 hours, we’re inundated with content. Media is a business whose product is your attention and whose customers are advertisers. That’s the digital content model we have today. The primary ways we get content...
