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How You Actually Get Clients: 7 Whys to True Pain in Personal Finance

How You Actually Get Clients: 7 Whys to True Pain in Personal Finance

by Emily Binder | May 9, 2023 | Featured Marketing, Featured Personal Finance, Marketing, Personal Finance, Psychology

The interest in financial literacy is there because the national pain is VERY real and basically life threatening (as I’ll show below). But:1) Most people stagnate2) Unqualified influencers drown out experts Why more people don’t hire financial advisors...
Breaking the Rules: How Inconsistency Can Benefit Your Creative Process

Breaking the Rules: How Inconsistency Can Benefit Your Creative Process

by Emily Binder | Feb 13, 2023 | Featured Marketing, Marketing

Many marketers will tell you that sharing content consistently is the key to growing an audience. But I don’t do this. And you may not need to either. Here’s why. The best time to share is when you have something worth sharing, whenever that is. If...
78% Increase in Tweets about Personal Finance: Trends for Financial Advisor Marketing

78% Increase in Tweets about Personal Finance: Trends for Financial Advisor Marketing

by Emily Binder | Oct 8, 2022 | Featured Marketing, Marketing, Personal Finance, Social Media

Billions of tweets reveal tomorrow’s big movements. Let’s talk about the 78% increase in content about personal finance this year on Twitter (and elsewhere). Huge opportunity. 💰 Money stigma is down, conversations are up.📱 Search is moving off Google, onto...
You Want Unsubscribes: Avoid 2 Email Marketing Mistakes

You Want Unsubscribes: Avoid 2 Email Marketing Mistakes

by Emily Binder | Jun 17, 2022 | Featured Marketing, Marketing

Do you have Bitcoin, Ethereum, or another cryptocurrency on an exchange such as Coinbase or BlockFi? You should consider moving your crypto into a cold storage wallet. Here’s why. Why You Should Move Your Crypto to Cold Storage What is cold storage? Unsubscribe...
From the Pampers to the Depends: Content Marketing + Time = Brand Success

From the Pampers to the Depends: Content Marketing + Time = Brand Success

by Emily Binder | Mar 21, 2022 | Featured Marketing, Marketing

Why does McDonald’s give away toys with Happy Meals? Because brand affinity is built over years by multiple touches and experiences. And the younger you start, the more likely you are to form a lifelong customer. If you get a child to love a brand, every time...
You Need All Three: Ethos, Pathos, and Logos in Marketing

You Need All Three: Ethos, Pathos, and Logos in Marketing

by Emily Binder | Feb 7, 2022 | Featured Marketing, Marketing, Psychology

If you’re deficient in any one of these pillars of persuasion, it’s difficult to get anyone to believe you or care what you have to say. 2,300 years ago Aristotle developed a useful theory about the art of rhetoric. He believed that every persuasive...
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Recent Posts

  • How You Actually Get Clients: 7 Whys to True Pain in Personal Finance
  • The Beauty Advantage: Objects Over Experiences. Big Wall Decor Art Review
  • Breaking the Rules: How Inconsistency Can Benefit Your Creative Process
  • How To Transfer Crypto to Cold Storage: Trezor Model T Wallet Setup
  • Why Move Your Crypto to Cold Storage (Wallet)
  • 78% Increase in Tweets about Personal Finance: Trends for Financial Advisor Marketing

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