by Emily Binder | Jan 3, 2019 | Featured Marketing, Marketing, Voice Marketing
Packaging will take on new meaning for brands, expanding from visuals into sound. Logos and text won’t be enough in a voicefirst world. In the next couple years, the visual look and feel of a brand will not be enough to compete. Packaging will be more sensory...
by Emily Binder | Jul 2, 2018 | Featured Marketing, Marketing
This is the story of my Etsy shop from the early days of selling handmade online. It’s also how I cut my teeth in online marketing and ecommerce. In 2009, I had recently graduated from the university of Michigan and had Fridays off from my job at a the...
by Emily Binder | Jun 14, 2018 | Featured Marketing, Marketing, Tips and Advice
Doctors, lawyers, and journalists have codes of ethics. They are trained on and continually reminded of their ethics guidelines. Advertisers don’t have standard ethics. But we’re responsible for influencing culture, which is huge. Doctors and lawyers charge fees...
by Emily Binder | Jan 7, 2017 | Featured Marketing, Marketing
I can’t remember the last time a Kroger cashier thanked me first. They’ve reduced the number of staffed checkout lines and replaced them with mostly self check-out, which is a topic for another post about stealing. So there is at least 60% less human...
by Emily Binder | Mar 30, 2016 | Featured Marketing, Marketing, Social Media
After a MapMyRun jog last week, a Houlihan’s ad pop up promoting their Inspiralized Menu. I follow the trend toward healthier menus and food labeling transparency, so I tweeted about the ad from a marketing angle, not intending to promote the restaurant....
by Emily Binder | Apr 17, 2015 | Featured Marketing, Marketing, Social Media
Howard Gossage believed that most of the advertising of his time was manure. The Socrates of San Francisco died more than forty years ago, but his radical approach is as important now as ever. Gossage was irreverant, inquisitive, and creative. At a time when...
