by Emily Binder | May 9, 2023 | Featured Marketing, Featured Personal Finance, Marketing, Personal Finance, Psychology
The interest in financial literacy is there because the national pain is VERY real and basically life threatening (as I’ll show below). But:1) Most people stagnate2) Unqualified influencers drown out experts Why more people don’t hire financial advisors...
by Emily Binder | Feb 13, 2023 | Featured Marketing, Marketing
Many marketers will tell you that sharing content consistently is the key to growing an audience. But I don’t do this. And you may not need to either. Here’s why. The best time to share is when you have something worth sharing, whenever that is. If...
by Emily Binder | Oct 8, 2022 | Featured Marketing, Marketing, Personal Finance, Social Media
Billions of tweets reveal tomorrow’s big movements. Let’s talk about the 78% increase in content about personal finance this year on Twitter (and elsewhere). Huge opportunity. 💰 Money stigma is down, conversations are up.📱 Search is moving off Google, onto...
by Emily Binder | Jun 17, 2022 | Featured Marketing, Marketing
Do you have Bitcoin, Ethereum, or another cryptocurrency on an exchange such as Coinbase or BlockFi? You should consider moving your crypto into a cold storage wallet. Here’s why. Why You Should Move Your Crypto to Cold Storage What is cold storage? Unsubscribe...
by Emily Binder | Mar 21, 2022 | Featured Marketing, Marketing
Why does McDonald’s give away toys with Happy Meals? Because brand affinity is built over years by multiple touches and experiences. And the younger you start, the more likely you are to form a lifelong customer. If you get a child to love a brand, every time...
by Emily Binder | Feb 7, 2022 | Featured Marketing, Marketing, Psychology
If you’re deficient in any one of these pillars of persuasion, it’s difficult to get anyone to believe you or care what you have to say. 2,300 years ago Aristotle developed a useful theory about the art of rhetoric. He believed that every persuasive...
