by Emily Binder | Jun 17, 2022 | Featured Marketing, Marketing
I’ll keep this really simple. Whether you’re selling a product or service or doing a nurture / drip campaign, these are the sins of email marketing. The second one may be controversial for some mass market brands but I’m firm on it. Disagree? Comment...
by Emily Binder | Mar 21, 2022 | Featured Marketing, Marketing
Why does McDonald’s give away toys with Happy Meals? Because brand affinity is built over years by multiple touches and experiences. And the younger you start, the more likely you are to form a lifelong customer. If you get a child to love a brand, every time...
by Emily Binder | Mar 3, 2022 | Featured Tips and Advice, Social Media, Tips and Advice
This is the number one way to save your time and energy while using LinkedIn: Prevent spam connection requests and most unwanted sales outreach. Change your privacy settings so that only people who know your email address can connect with you. Trust me, you’re...
by Emily Binder | Feb 7, 2022 | Featured Marketing, Marketing, Psychology
If you’re deficient in any one of these pillars of persuasion, it’s difficult to get anyone to believe you or care what you have to say. 2,300 years ago Aristotle developed a useful theory about the art of rhetoric. He believed that every persuasive...
by Emily Binder | Jan 25, 2022 | Featured Marketing, Marketing, Social Media
On April 9, 2013, Vine became the most downloaded free app within the iOS App Store. Vine let you share 6-second looping videos. 👇🏼 Watch the 1-minute marketing takeaway: What you can learn from Vine’s most brilliant, simple feature: Containers (limitations)...
by Emily Binder | Dec 29, 2021 | Book Reviews, Featured Reviews, Psychology
You will derive many benefits both personally and professionally from Nonviolent Communication. Microsoft CEO Satya Nadella believes in this book so strongly that when he was named CEO, among his first actions was to hand it out to every one of the company’s...
