by Emily Binder | Nov 21, 2019 | Featured Marketing, Marketing, Voice Marketing
Voice Marketing definition: Voice Marketing is the strategies and tactics used to reach your target audience through voice-enabled devices powered by AI assistants such as Amazon Alexa, Google Assistant, and Apple Siri. It includes sonic branding, recorded audio...
by Emily Binder | Oct 19, 2019 | Featured Voice, Voice Marketing
Since I started podcasting in 2012, the technology and equipment available to anyone who wants to make a podcast or Flash Briefing has improved considerably and prices have dropped. You can get a good quality setup for a couple hundred bucks. There’s no reason...
by Emily Binder | Jan 3, 2019 | Featured Marketing, Marketing, Voice Marketing
Packaging will take on new meaning for brands, expanding from visuals into sound. Logos and text won’t be enough in a voicefirst world. In the next couple years, the visual look and feel of a brand will not be enough to compete. Packaging will be more sensory...
by Emily Binder | Oct 10, 2018 | Featured Voice, Marketing
A #VoiceFirst marketing strategy is a must. Brands and marketers – get ready. We aren’t gonna be typing and squinting at GUIs much longer. Why you need a voice marketing strategy now: Smart speakers are the fastest growing consumer technology since the...
by Emily Binder | Aug 15, 2018 | Featured Voice, Technology, Tutorials, Voice Marketing
Want to listen to Alexa Flash Briefing but don’t have an Amazon Echo? You can hear it on your smartphone. Here’s how: Download the Amazon Mobile App if you don’t already have it. Open the Amazon shopping app. On the home screen, tap the circle icon...
by Emily Binder | Jul 7, 2018 | Featured Voice, Marketing
Want to create your own Alexa Flash Briefing but don’t know how to code? This article explains 1) why smart speakers are a great marketing opportunity and 2) how to create your own briefing for free (click here to skip to setup instructions). Most other guides...
