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Four Types of Leverage in Your Business (Naval) + Media Growth Tips

Four Types of Leverage in Your Business (Naval) + Media Growth Tips

by Emily Binder | Aug 11, 2025 | Career, Featured Marketing, Marketing, Podcast

Explore the four types of leverage in business as outlined by Naval Ravikant. Gain insights on each leverage type and discover how I achieved business profitability using free Media and affordable Code, without Capital. Simple and effective strategies for leveraging...
Lesson from $1.5 Million Citi Napkin Logo (Paula Scher): Sell Ideas, Not Time

Lesson from $1.5 Million Citi Napkin Logo (Paula Scher): Sell Ideas, Not Time

by Emily Binder | Feb 21, 2025 | Career, Featured Marketing, Marketing

The value of your expertise or advice has nothing to do with hours worked. Here’s a great example: The famous $1.5 million Citi napkin logo took designer Paula Scher just a few minutes to sketch. But listen to how she brilliantly described what led up to those...
The Most Helpful Kind of Startup Advice: Kate Bradley Chernis from Lately.AI

The Most Helpful Kind of Startup Advice: Kate Bradley Chernis from Lately.AI

by Emily Binder | Jun 4, 2021 | Career, Featured Career, Featured Marketing

You never know which introductions will be forgotten and which will be game changers. I’ve watched Lately.ai grow. I’ve seen big brands like Microsoft adopt it, seen GaryVee rely on it, seen Lately’s ARR explode. I’ve referred clients who now...
Stop with Meme Stocks: How to Really Build Wealth

Stop with Meme Stocks: How to Really Build Wealth

by Emily Binder | Feb 12, 2021 | Career, Personal Finance, Tips and Advice

Please stop obsessing over individual stocks, especially meme stocks. After the madness surrounding Gamestop $GME let’s look at how most people will actually be able to build wealth over time. It’s not hand picking stocks you read about on Reddit....
How to File an LLC – Best Tips No One Told Me

How to File an LLC – Best Tips No One Told Me

by Emily Binder | May 15, 2018 | Career, Featured Career, Tips and Advice

Ready to start a business? Here’s the simple, most helpful advice that’s hard to find. When researching how to start my marketing business and form an LLC, I was overwhelmed by the confusing information online. I just wanted simple answers but every...
“Work Hard Play Hard” – Clue to a Bad Startup Job

“Work Hard Play Hard” – Clue to a Bad Startup Job

by Emily Binder | Jan 15, 2018 | Career

When you see the phrase “Work hard play hard” in a job description, run the other way. It’s common in startup recruiting and it’s usually bad news for candidates and employees in regards to company culture, work life balance, and compensation....
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