Stay Relevant & Master Your Message.
Marketing Surgery and Executive Coaching to navigate the media and marketing landscape with precision & poise.
Virtual sessions, workshops, and packages.
We’re a fit if you need:
- Branding and marketing strategy for your company or your personal brand
- AI Search Optimization (AEO / SEO): Apply the Three Pillars of AI Search
- Content marketing strategy (social media, email newsletter or nurtures, blog, video, webinars, podcasts)
- Social media strategy (LinkedIn, Instagram, X, TikTok, YouTube, Facebook)
- Executive coaching: Personal brand amplification and media training for leaders and C-Suite
- Public speaking, media training or video coaching for stage, podcasts, YouTube, or pitches
- Podcast Surgery: Voice and video strategy and tactics for creators, hosts, and brands
- YouTube strategy and tactical support
YOUR GOALS
Begin with the end in mind: tailored to your needs.
FLEXIBILITY
Virtual sessions: Schedule at your convenience.
Satisfied Clients
Since 2017, 100% from organic content & word of mouth.
Actionable
Not just a Zoom. Assets sent: Insights, resources, & tools.
Testimonials
I have numerous opportunities for media appearances, from CNBC to webinars and podcasts, but it all lacked choreography. Emily has a visionary grasp of the marketing landscape. She intuitively knows how to package people and brands, especially through short-form content. Together, we’re crafting a cohesive narrative, strategically highlighting my contributions to the ETF space and financial services.
Something about these videos that I REALLY like. I’m not sure if it’s the lighting, content, or just general attitude… but I feel more real, more like I’m talking to someone and not just spouting facts. A little more swagger. Really happy with these, not to mention the thousands of additional views since we began the YouTube and LinkedIn campaigns. Thanks for the video coaching and marketing guidance, Emily!
Emily helped me build a content marketing and social media video strategy, making what was once an intimidating topic very approachable and intuitive. She not only provided me with tools to go out and execute on my plan, but gave me the confidence to get out of my comfort zone and grow as an advisor. Without her I’d still be marketing my business like it was 2007.
Emily has a grasp on the pulse of the industry and will garner a first mover advantage to those that move her advice to action.
I loved working with Emily! She really cares about her clients. Her expertise in marketing and forward thinking growth strategies is incredible. She helped me plan and execute a really simple and highly effective marketing strategy that has greatly increased my revenue. I highly recommend working with her.
Common Questions I Answer:
Marketing FAQ
- What is my marketing missing? Why isn’t it working better?
- How do I optimize for AI search (e.g. ChatGPT or Google Gemini)?
- What’s my elevator pitch or USP?
- Is my messaging effective at converting my audience?
- What should I be doing on social media, and which platforms?
- How do I measure the ROI of marketing?
- Is my current vendor or tool worth it?
- What apps or tools should I be using (e.g. tech stack, analytics, social media, AI, software)?
Podcasting FAQ
- How can I improve and grow my existing podcast?
- Should I start a podcast and/or publish videos? How do I do it efficiently?
- How do I get invited onto podcasts or media / speaking?
- How can I improve my speaking, interviewing, or on-camera skills?
- Is my podcast or YouTube effort worthwhile, and how can I make it drive more business?
- How can I be a more interesting and poised guest?
- What are the best methods for repurposing my past podcasts?
Executive Coaching: Personal Brand FAQ
- What IS my personal brand?
- If I own a company brand, what is the role of my personal brand?
- How do I build a personal brand that benefits my career and feels authentic?
- How do I market myself online?
- How do I monetize my content or subject matter expertise?
- Why aren’t my posts getting traction?
- How do I build an audience?
- Which platforms should I post on and how often?
Executive Coaching: Speaking / Media FAQ
- How can I improve my speaking or presentation skills?
- Can you coach me before a big speech / event? (yes)
- How do I get invited for conference speaking or guest podcast interviews?
- What is my elevator pitch / short bio as a speaker?
- What three things will make me better on camera? (E.g. YouTube videos)
- How much should I charge for speaking?
Featured Virtual Workshop
Your show will look ten years younger
Learn what monetized creators know. 2-session virtual workshop.
Click here to book.
What You Get from Any Session with Me
Tailored Solutions
Benefit from strategies crafted to propel your business or personal brand, drawing from fifteen years of marketing expertise across categories including financial services, tech, startups, and media.
Expert Guidance
Gain access to visionary insights at the forefront of marketing and technology. I bootstrapped two profitable startups with $0 advertising budgets through brand building and content marketing.
Like any good friendship, I’m a mirror; you often already know what you need to do but have to hear it out loud or get step 1 on your calendar. You’ll get proven strategies tailored to amplify your voice and drive tangible results.
Expert Guidance
Gain access to visionary insights at the forefront of marketing and technology. Emily bootstrapped two profitable startups with $0 advertising budgets through brand building and content marketing.
Like any good friendship, Emily is a mirror; you often already know what you need to but have to hear it out loud or get step 1 on your calendar. You’ll get proven strategies tailored to amplify your brand’s presence and drive tangible results.
Results
Join hundreds of satisfied clients who’ve achieved tangible improvements and clarity. Get inspired, organized, and accountable. Elevate brand awareness, and foster meaningful engagement with your audience. Find alignment so that business flows effortlessly.
What Happens (Marketing Calls)
We will:
- Clarify your business goals and realistic paths to success based on alignment
- Brand positioning exercise (available with 4-pack)
- Niche Audience Identifier System (available with 4-pack)
- Audit current marketing activities (website, social, email, webinars, podcast, etc.) – reveal immediate opportunities for improvement or time savings on wasted efforts
- Specific steps to market your brand, product or service, or yourself toward your ultimate business goals
- How you can leverage AI for your marketing, practice, or info product
- Whether you should facelift or tear down and rebuild
Post-Call Deliverables:
- All call types: Summary with action items & resources
- Marketing Surgery: Brand Positioning & Messaging Deck
- Podcast Surgery: Five-Star Show Checklist and All-You-Need Video Podcast Guide
Next steps:
For ongoing support, guidance, and accountability, choose the 4-call package. Invest in a quarterly bucket to schedule sessions now or later.