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Latest Blog :
You Want Unsubscribes: Avoid 2 Email Marketing Mistakes
I'll keep this really simple. Whether you're selling a product or service or doing a nurture / drip campaign, these are the sins of email marketing. The second one may be controversial for some mass market brands but I'm firm on it. Disagree? Comment below with your...
Featured Marketing :
You Want Unsubscribes: Avoid 2 Email Marketing Mistakes
I'll keep this really simple. Whether you're selling a product or service or doing a nurture / drip campaign, these are the sins of email marketing. The second one may be controversial for some mass market brands but I'm firm on it. Disagree? Comment below with your...
From the Pampers to the Depends: Content Marketing + Time = Brand Success
Brand is built in the subconscious over time. If you’re selling a considered purchase (an expensive good or important service) you have to start early and commit to creating long term content.
You Need All Three: Ethos, Pathos, and Logos in Marketing
If you're deficient in any one of these pillars of persuasion, it's difficult to get anyone to believe you or care what you have to say. 2,300 years ago Aristotle developed a useful theory about the art of rhetoric. He believed that every persuasive argument relied on...
The Secret to #1 Video App Vine’s Success
On April 9, 2013, Vine became the most downloaded free app within the iOS App Store. Vine let you share 6-second looping videos. 👇🏼 Watch the 1-minute marketing takeaway:What you can learn from Vine's most brilliant, simple feature:Containers (limitations) spark...
6 Best Free Marketing Tools: Save Time, Look Good (Promo Codes)
These are the six BEST free marketing tools I use for my brands and my clients. These will save you time and make you look and sound good. All of these are free or freemium. If I have a promo link for you, it's below. Marketing tools you need to be using: Linktree is...
The Most Helpful Kind of Startup Advice: Kate Bradley Chernis from Lately.AI
You never know which introductions will be forgotten and which will be game changers. I've watched Lately.ai grow. I've seen big brands like Microsoft adopt it, seen GaryVee rely on it, seen Lately's ARR explode. I've referred clients who now rave about the tool that...
Voice :
How to Use Spotify Playlists to Grow Podcast Plays – Guest SEO Hack
Most podcasts downloads happen within the first week of a new episode airing then sharply drop off. If you're a guest, this is a waste because your appearance is not only short lived and briefly promoted, but it becomes hard to find due to podcast SEO still lacking....
The Story Behind The THX Deep Note
THX’s The Deep Note remains one of the most recognizable sonic identities in the world. Where did it come from?
Best Easy Podcasting Equipment – Microphone and More
Since I started podcasting in 2012, the technology and equipment available to anyone who wants to make a podcast or Flash Briefing has improved considerably and prices have dropped. You can get a good quality setup for a couple hundred bucks. There's no reason you...
Why You Need a Voice Marketing Strategy NOW
A #VoiceFirst marketing strategy is a must. Brands and marketers - get ready. We aren't gonna be typing and squinting at GUIs much longer. Why you need a voice marketing strategy now: https://youtu.be/JPV2l2pMAqs Smart speakers are the fastest growing consumer...
Trick: How to Hear Alexa Flash Briefing on Your Phone (No Echo Required)
Want to listen to Alexa Flash Briefing but don't have an Amazon Echo? You can hear it on your smartphone. Here's how: Download the Amazon Mobile App if you don't already have it. Open the Amazon shopping app. On the home screen, tap the circle icon (Alexa logo) on the...
How to Create an Alexa Flash Briefing for Free – 3 Tools Reviewed
Want to create your own Alexa Flash Briefing but don't know how to code? This article explains 1) why smart speakers are a great marketing opportunity and 2) how to create your own briefing for free (click here to skip to setup instructions). Most other guides out...
Personal Finance :
Stop with Meme Stocks: How to Really Build Wealth
Please stop obsessing over individual stocks, especially meme stocks. After the madness surrounding Gamestop $GME let's look at how most people will actually be able to build wealth over time. It's not hand picking stocks you read about on Reddit....
How to Avoid Being Taxed Twice! Use LLC to Write Off Business Expenses
How to Write Off Business Expenses - and Why You Should One of the best parts about having your own business is writing off expenses (which are tax deductible). Let's be clear: this is not tax evasion: it is tax avoidance. There's a big difference. Having your...
Tipping is Broken (And Don’t Tip on Tax)
According to a new creditcards.com study, nearly 2/3 or 66% of millennials typically tip below the standard 20% suggestion at restaurants. About 50% adults older than 38 say they tip less than 20%. Source: Millennials Are the Worst When it Comes to Tipping. Three...
Travel for Free on Credit Card Points – The Chase Trifecta
Are you still using a debit card or cash? STOP leaving money on the table! You can earn reward points on everyday purchases with many credit cards. However, I recommend Chase credit cards, in particular the strategic Chase Trifecta. With a little effort (using the...
Tips and Advice :
How to Keep Your LinkedIn Experience Spam-Free – Prevent Unwanted Invitations
This is the number one way to save your time and energy while using LinkedIn: Prevent spam connection requests and most unwanted sales outreach. Change your privacy settings so that only people who know your email address can connect with you. Trust me, you're not...
6 Best Free Marketing Tools: Save Time, Look Good (Promo Codes)
These are the six BEST free marketing tools I use for my brands and my clients. These will save you time and make you look and sound good. All of these are free or freemium. If I have a promo link for you, it's below. Marketing tools you need to be using: Linktree is...
Six Lessons on Health and Happiness (Part 1)
2016 was a year that everyone (in my echo chamber) was happy to see end. I reflected for a month, and here are six takeaways regarding health, happiness, social life, and apps: There is usually no Ctrl+Shift+T for life, but you can always open a new tab. Retweet....
The Budget Keeper: Three Money Saving Tips for Your Twenties
This advice is geared toward your early twenties but is applicable to any stage of life. Whether you're a recent college grad or a bit older, these tips will save you and make you the most money, based on my experience and calculations as a woman in my latest of...
Career :
The Most Helpful Kind of Startup Advice: Kate Bradley Chernis from Lately.AI
You never know which introductions will be forgotten and which will be game changers. I've watched Lately.ai grow. I've seen big brands like Microsoft adopt it, seen GaryVee rely on it, seen Lately's ARR explode. I've referred clients who now rave about the tool that...
Stop with Meme Stocks: How to Really Build Wealth
Please stop obsessing over individual stocks, especially meme stocks. After the madness surrounding Gamestop $GME let's look at how most people will actually be able to build wealth over time. It's not hand picking stocks you read about on Reddit....
How to File an LLC – Best Tips No One Told Me
Ready to start a business? Here's the simple, most helpful advice that's hard to find. https://youtu.be/TgGRM7hcUXw When researching how to start my marketing business and form an LLC, I was overwhelmed by the confusing information online. I just wanted simple answers...
Salary Negotiation Tips – Why Your Current Salary is Like Your Weight
"So, where are you now in terms of salary?" Never answer this question in a job interview. Treat it like "How much do you weigh?" Because it's equally personal and inappropriate. It just happens to be incredibly common - but that is already changing. Salary history...
Reviews :
The Book that Transformed Microsoft’s Culture: Nonviolent Communication
You will derive many benefits both personally and professionally from Nonviolent Communication. Microsoft CEO Satya Nadella believes in this book so strongly that when he was named CEO, among his first actions was to hand it out to every one of the company's...
Best Video Podcast Equipment for Zoom – 2021 Amazon List
YouTube is the #1 destination for podcast consumption, with 70.2% of respondents accessing podcasts there, followed by Spotify at 33.9%, according to a University of Florida study, 2019. What is the best video podcasting setup for Zoom? Logitech BRIO webcamRing...
Best Easy Podcasting Equipment – Microphone and More
Since I started podcasting in 2012, the technology and equipment available to anyone who wants to make a podcast or Flash Briefing has improved considerably and prices have dropped. You can get a good quality setup for a couple hundred bucks. There's no reason you...
Top 4 Reviews: Standing Desks and Ergonomic Products
You need honest, quality reviews when purchasing ergonomic products. Your health is on the line. I've been reviewing standing desks, floor mats, balance boards, and compression socks since 2012 before everyone was worried about sitting. Read more about why you should...
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