Blog
Latest Blog:
Taste is the Moat: What AI Can’t Replace in Marketing (2028 Reaction)
The apps on your home screen — the ones you open out of habit — become irrelevant when an AI agent just picks the most efficient option. No brand loyalty. No human decision. So where does brand live in that world? Here’s my answer: taste and POV. Because AI is an LLM. It’s math. It’s predictive. It is not intelligent — and the people who stay valuable are the ones who can look at any output and know when it’s wrong.
Featured Marketing:
Taste is the Moat: What AI Can’t Replace in Marketing (2028 Reaction)
The apps on your home screen — the ones you open out of habit — become irrelevant when an AI agent just picks the most efficient option. No brand loyalty. No human decision. So where does brand live in that world? Here’s my answer: taste and POV. Because AI is an LLM. It’s math. It’s predictive. It is not intelligent — and the people who stay valuable are the ones who can look at any output and know when it’s wrong.
Three Irresistible Video Ideas for Financial Advisors – Marketing Tips
Personal finance video topic trio. Strategically tap emotional triggers. Make three videos to build audience, trust, and brand.
The Non-AI Billion Dollar Business Lever
As AI evolves, businesses that leverage media and brand authentically will have a moat. Media is a billion dollar business lever.
Four Types of Leverage in Your Business (Naval) + Media Growth Tips
Insights on the four types of leverage in business outlined by Naval Ravikant. How I achieved startup profitability using free Media without Capital (bootstrapping tips).
The Six Aspects of Personal Brand, Why You Need One, and LinkedIn Headshot Tips (Podcast + Clips)
Personal branding tips. 2-part mini-podcast. Bangers Only guest episode and featured clips. Headshot tips for LinkedIn.
How Chewy Creates Lifelong Customers for $30: Compassionate Marketing + Network Effect
What Chewy does when a subscriber’s pet passes away. Thoughtful, effective marketing strategy creates lifelong customers, builds strong brand.
Voice:
Want to Grow Your Podcast Audience? Don’t Bother Without Video
If you publish an audio-only podcast without any video it's not worth doing unless you're already famous. The audience doesn't know you yet. So expecting them to listen to a full audio podcast without a preview is like asking someone on a 3-hour hike on your first...
How To Add Spotify Chapters / CLICKABLE Timestamps: Podcast SEO Boost
Want to grow your podcast audience and engage current and new listeners? The easiest and simplest thing to do to your current workflow and content takes only a few minutes: Add "chapters" to your show notes. Chapters / clickable timestamps are TABLE STAKES for two...
How to Use Spotify Playlists to Grow Podcast Plays – Guest SEO Hack
Most podcasts downloads happen within the first week of a new episode airing then sharply drop off. If you're a guest, this is a waste because your appearance is not only short lived and briefly promoted, but it becomes hard to find due to podcast SEO still lacking....
The Story Behind The THX Deep Note
THX’s The Deep Note remains one of the most recognizable sonic identities in the world. Where did it come from?
Personal Finance:
Millennials Making Over $200k Still Broke: Financial Advisor Messaging Tips (Modern Wealth)
Financial advice messaging has to evolve to match culture. Podcast: Why millennials making $200k are financially strained, the allure of over-leveraged lifestyle disasters on TV, and the evolution of financial advice / RIA messaging towards ease and time.
How You Actually Get Clients: 7 Whys to True Pain in Personal Finance
This post is skinned for finance but in essence applies to any industry. If you're not in finserv just skip to the 7 Whys Exercise at the bottom. It's simple but effective. If your marketing isn't working it's probably due to ineffective messaging. Below I'll show you...
How To Transfer Crypto to Cold Storage: Trezor Model T Wallet Setup
You should consider moving your crypto off exchanges and onto a hardware wallet (known as cold storage). Why? Storing cryptocurrency (such a bitcoin or ethereum) on a centralized exchange like Coinbase, BlockFi, Binance and others may be convenient, but it's riskier...
Why Move Your Crypto to Cold Storage (Wallet)
Storing Bitcoin and other cryptocurrencies on an exchange like Coinbase may be convenient but it's risky. You should consider moving your cryptoassets to a hardware wallet (known as cold storage). Below are two videos about why and how I went to cold storage.Crypto...
Tips and Advice:
Latest Round-Up: AI Note-Taking, iOS18 Ad Hider, 10k Steps. Negotiation on FinServ Podcast.
Content, ideas, and tips I'm into right now September's in the rearview mirror already. Here's my round-up of clips, inspo, and tech tips. Featuring: Google Gemini, iOS18, my appearance on FinServ Podcast, attention / creativity through hiking and 10k steps a day, and...
Jackal vs Giraffe Language (“Nonviolent Communication”)
Difficult conversation tips from Nonviolent Communication. Saying ‘I feel like…’ triggers defenses. Real Housewives examples!
How to Keep Your LinkedIn Experience Spam-Free – Prevent Unwanted Invitations
This is the number one way to save your time and energy while using LinkedIn: Prevent spam connection requests and most unwanted sales outreach. Change your privacy settings so that only people who know your email address can connect with you. Trust me, you're not...
Six Lessons on Health and Happiness (Part 1)
2016 was a year that everyone (in my echo chamber) was happy to see end. I reflected for a month, and here are six takeaways regarding health, happiness, social life, and apps: There is usually no Ctrl+Shift+T for life, but you can always open a new tab. Retweet....
Career:
The Most Helpful Kind of Startup Advice: Kate Bradley Chernis from Lately.AI
You never know which introductions will be forgotten and which will be game changers. I've watched Lately.ai grow. I've seen big brands like Microsoft adopt it, seen GaryVee rely on it, seen Lately's ARR explode. I've referred clients who now rave about the tool that...
How to File an LLC – Best Tips No One Told Me
Ready to start a business? Here's the simple, most helpful advice that's hard to find. https://youtu.be/TgGRM7hcUXw When researching how to start my marketing business and form an LLC, I was overwhelmed by the confusing information online. I just wanted simple answers...
Salary Negotiation Tips – Why Your Current Salary is Like Your Weight
"So, where are you now in terms of salary?" Never answer this question in a job interview. Treat it like "How much do you weigh?" Because it's equally personal and inappropriate. It just happens to be incredibly common - but that is already changing. Salary history...
My First Boss
I just found out that my first marketing boss, Kris Hart, died four years ago at the young age of 48. Somehow I hadn’t heard, and I’m processing. I want to tell you about what she meant to me. While I'm late in the sense of her passing, I'm right on time from a career...
Reviews:
The Beauty Advantage: Objects Over Experiences. Big Wall Decor Art Review
Our environment is a reflection of our mental state. Your space and your mind play together like kids on a playground, every exchange energetically affecting each other. I've always loved art and how it makes me feel. This post is about the importance of art and...
Dashlane Review and Promo Code for 6 Months Free
"The app that makes the internet easier." Dashlane is the single best time-saving app I use. I never have to remember passwords. Everything is auto-filled (my name, credit card numbers, address, phone, emails, passwords)- into every desktop or mobile form. My friends...
The Book that Transformed Microsoft’s Culture: Nonviolent Communication
Microsoft CEO Satya Nadella believes in the book Nonviolent Communication so strongly that when he was named CEO, among his first actions was to hand it out to every one of the company's executives. I first read it in 2021 when my friend / therapist / fairy godmother...
Best Video Podcast Equipment for Zoom – 2021 Amazon List
YouTube is the #1 destination for podcast consumption, with 70.2% of respondents accessing podcasts there, followed by Spotify at 33.9%, according to a University of Florida study, 2019. What is the best video podcasting setup for Zoom? Logitech BRIO webcamRing...
Mini Podcast
Work with Me
